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First New-Look Chrysler Jeep Dealership Opens

2 August, 2004

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Melbourne - The first dealership in Australia to sport Chrysler Jeep’s new retail format will open on Tuesday August 3. Peter Warren Chrysler Jeep of Warwick Farm, NSW, will reveal the direction Chrysler Jeep is taking with retail sales facilities in Australia when it officially opens tomorrow.

Brad Fitzsimmons, national sales manager, Chrysler Jeep Australia said the new format reflects the commitment of Chrysler Jeep to strive for increased levels of customer satisfaction.

“The new format aims to create a dealership environment that delivers a consistently high standard throughout Australia and ensures all dealerships are immediately identifiable through the common use of building elements, colours and finishes. Peter Warren have invested in the brand with a facility that will be the first of many Chrysler Jeep dealerships to adopt the new format.”

Peter Warren Chrysler Jeep dealer principal, Derek Le-Grand, said that extensive renovations of the Todman Road premises were completed last week and the new format will provide a more inspiring, enjoyable and practical environment for customers and staff.

“The new showroom is a brightly lit, high ceiling, single structure facility, with a comfortable customer lounge area and a well appointed customer delivery centre.

“We have specific standards in terms of the experience that we’d like our customers to receive. The new facility demonstrates Peter Warren’s commitment to improving the Chrysler and Jeep experience, and provides the right environment to ensure customers receive the best treatment.”

Le-Grand also noted that Peter Warren had been a Chrysler Jeep dealer for eight years, and has a dedicated sales and service team passionate about their customers and product.

Peter Warren is located at Todman Rd, Hume Highway, Warwick Farm, NSW.

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