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Donald Trump's "Apprentice" Gives Australia its First Glimpse of All-New Chrysler Crossfire Roadster

11 August, 2004

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Melbourne – Viewers of Channel Nine's reality-drama hit, "The Apprentice", this week caught a first glimpse of the dynamic all-new Chrysler Crossfire Roadster due to be launched in Australia at the end of this month.

Chrysler gave a 2005 Chrysler Crossfire Roadster to the winner of the Channel Nine reality-drama "The Apprentice". Mr Trump announced that his chosen "Apprentice" would be Bill Rancic of Chicago, before presenting him with the keys to a Crossfire Roadster.

Chrysler was the exclusive automotive sponsor of "The Apprentice". "The Chrysler Brand, just like "The Apprentice," is all about the power play," said Jeff Bell Vice president - Chrysler. "Since the show rewards the "drive" to succeed, we wanted to reward the winner with a Chrysler vehicle as a congratulations on their achievement. We are thrilled to announce that Mr. Trump's new Apprentice will be driving a Chrysler Crossfire Roadster."

Each week, "The Apprentice" follows a group of highly motivated and ambitious young entrepreneurs competing for the opportunity to become the protégé of Donald Trump. Described as the ultimate job interview, "The Apprentice" is the first reality-drama to focus on surviving in the fast-paced world of business.

The Chrysler Crossfire Roadster will be launched in Australia at the end August this year, joining the stunning Crossfire Coupe, the bold PT Cruiser and the ultimate people moving Voyager in the Chrysler line up.

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