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Sydney’s annual motor show has a new name and a new look.
The Australian International Motor Show will open at the Darling Harbour on
October 7 as the successor to the hugely successful Sydney Motor Show.
The name change will be backed by a new logo and an advertising campaign
starring internationally renowned motoring commentator, Murray Walker.
Show principal, the Federal Chamber of Automotive Industries, says the change
of name recognises the event’s growing international profile as the southern
hemisphere’s largest and most important motor show.
“The Australian International Motor Show is firmly positioned among the
world’s top 10 automotive expos,” said FCAI Chief Executive, Peter Sturrock.
“The name also reflects the event’s position as the national motor show in
Australia.”
The show’s new logo features shining headlights - symbolic of the industry’s
far-reaching opportunities.
A record 120,000 Australian-made cars and utilities are likely to be exported
by the end of the year.
Total automotive exports, including parts, will top $5 billion - making the
automotive industry Australia’s sixth biggest exporter, ahead of wool, beef and
wheat.
Meanwhile, Australia’s automotive design expertise is in increasing
international demand.
“The lights in the logo can also be seen to represent the “show” part of the
motor show - they look like the spotlights on the stand or light glinting off
the corner of a car,” Peter Sturrock said.
Murray Walker will star in the advertising campaign, which will feature the
Murray-like punchline “If you don’t go, you won’t see what’s coming”.
“Australia’s international motor show will benefit from an internationally
famous personality to promote it, and Murray’s authority and level of
recognition is beyond doubt,” said Mr Sturrock.
The Australian International Motor Show will feature several new attractions,
including an accessories display called Aftermarket Avenue.
There will also be a Family Day featuring activities aimed at children.
The highlight of Family Day will be the judging of the Toys ‘R’ Us “Draw Your
Dream Car” competition for aspiring young automotive designers.
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