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Toyota sales continued to grow at more than double the national industry average
during September, fuelled by strong demand for the company’s dominant range of
4WDs.
Figures released by industry statistician VFACTS show Toyota sold 16,934
vehicles during the month, an increase of 9.5 per cent on September 2003. In
comparison, the industry grew by just 3.4 per cent.
Toyota’s September sales were 1,851 units more than Holden and 4,313 more
than Ford.
The result sees Toyota extend its year-to-date sales lead to 18,209 units
over Holden and 50,068 over Ford.
Toyota 4WD sales totalled 5,659 units in September, an increase of 22.8 per
cent on the same month last year.
Year-to-date, Toyota has sold 54,799 4WDs, up 20.6 per cent on the same
period last year.
Toyota Director of Sales and Marketing, Dave Buttner, said sales were strong
right across the range of 4WDs, from workhorses to SUVs.
“HiLux and LandCruiser together account for more than a third of the total
4x4 pick-up/cab chassis market this year, while almost one in three SUV sales in
2004 have been Toyotas,” he said.
“So far this year, four of our five 4WD model ranges have already topped the
10,000 mark in sales.
“And the new kid on the block, Kluger, is already just 215 units short of its
sales target for the entire year, with 5,785 sales,” he said.
Mr Buttner was also delighted with the performance of Camry and Avalon, which
continue to increase sales despite a decline in the large car market.
“Combined Camry V6/Avalon sales were up 18.8 per cent in September, while
Falcon was down 24.8 per cent and Commodore dipped 1.1 per cent.
“Year-to-date, our V6 offerings are up 3.3 per cent in a market that is down
12.1 per cent,” he said.
Camry 4-cylinder sales were also strong following the launch of the refreshed
Camry range – up 11.3 per cent on September 2003.
Corolla was another standout performer for the brand, with 3,753 sales – up
16.6 per cent on last September.
“Corolla sales accounted for one-quarter of the small car market in
September, while Camry accounted for more than half the medium car market,” he
said.
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