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When over 50,000 readers of the UK’s best-selling Top Gear magazine cast
their vote in the most rigorously researched survey of over 140 cars from 35
manufacturers, the response is nervously awaited.
Honda however, can sleep easy.
Not only did the S2000 win overall, but Honda can boast being the only manufacturer with three cars in the Top 10, thanks to the Jazz (Best Small Car) coming in at No. 4 and the British built CR-V at No. 10.
The survey is extremely comprehensive – and it proves the overall customer
experience is critical in pushing cars up the poll.
It may come as no surprise that the S2000, a sports car capable of revving
close to 9,000 rpm, topped the tables for performance and driving entertainment.
More enlightening is the fact it raced away when it comes to mechanical
reliability, acceptable running costs and the courteous and knowledgeable
service Honda dealers provide.
Steve Oliver, Honda’s Head of Customer department commented, “When it comes
to the second biggest purchase of your life, “being satisfied” just isn’t
enough. Complement a quality product with a quality service and it makes a heady
combination.”
The philosophy is paying off: Honda has had a busy year with sales growing by
10 per cent in the first three quarters of this year.
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