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Toyota has experienced its best November sales on record, retailing 17,578
vehicles – 1,152 more than its previous best result for the month.
The result brings Toyota’s year-to-date sales to 184,763, keeping the company
on track to become the first brand to register 200,000 vehicle sales in a single
year in the Australian market.
It also stretches Toyota’s lead over its nearest rival Holden to 20,701 sales
year-to-date. Toyota leads Ford by 62,027 vehicles.
Strong sales across the product range helped to deliver the record result,
with both passenger car sales and light trucks establishing new November
records. Overall sales were up 9.3 per cent.
The Echo blitzed the opposition in the small car market with 1,829 sales,
more than 550 in front of its nearest competition. With a lead of 1,566 sales
year-to-date, Echo is set to retain its light car crown.
The result was Echo’s second best result ever, bettered only by June this
year, when 1,877 units were sold. Echo sales were up 18.8 per cent on November
last year.
Corolla and Camry four-cylinder also dominated their respective markets in
November, with Corolla selling 3,219 units (up 14.6 per cent) and Camry four
cylinder selling 2,123 vehicles (up 4.3 per cent).
Camry six-cylinder recorded a strong result, with 1,416 units sold, an
increase of 29.1 per cent on last November.
Meanwhile, Toyota’s Hybrid Synergy Drive Prius sold 119 units, up 30.8 per
cent on last year. The result is significant because November 2003 was the first
full month on sale for the new model Prius.
Total passenger sales in November were up 13.0 per cent to 9,549 units.
Toyota also strengthened its position as “King off the Road”, with overall
4WD sales up 6.8 per cent on November 2003.
The Prado recorded a 10.5 per cent increase in sales to 1,475, while the
Kluger notched up a further 661 sales, giving Toyota 2,136 sales in the medium
off-road segment.
LandCruiser Wagon and RAV4 also had strong months, with LandCruiser Wagon
sales up 16.1 per cent to 1,233 and RAV4 up 9.6 per cent to 1117.
Toyota Executive Director of Sales and Marketing, Dave Buttner, said the
November result was an indication of the strength of the company’s product
offerings across the board.
“Year-to-date, Toyota vehicles are the leaders in eight separate market
segments. Segment leaders include Echo, Corolla, Camry four-cylinder, RAV4,
Prado, LandCruiser Wagon, HiAce Van and HiLux 4X4,” he said.
He said the company’s line-up would be significantly strengthened in 2005.
“This has been a quiet year for us in terms of new product, but next year we
will bring several exciting, all-new models to market.
“Those new vehicles should see us well-placed to build on this year’s sales
success,” he said.
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