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TMCA announced today that it will wind down the Daihatsu vehicle sales arm of
its Australian operations. The decision takes effect from Friday 31 March 2006.
The TMCA board made the decision following an intensive study of Daihatsu’s
current and forecast performance in Australia and the broader competitive
environment.
TMCA has managed the distribution of Daihatsu in Australia since 2000.
During the next 12 months, Daihatsu owners will be supported through the
existing service outlets. From 31 March 2006, parts, service and warranties will
be supported through a national network of service centres to be established.
Where current details are available, letters will be sent to Daihatsu owners
advising them of this announcement. Advertisements will appear in major
newspapers this Saturday and owners can obtain information through a Customer
Hotline on 1800 457 470 or from the Daihatsu website on www.daihatsu.com.au
TMCA`s Executive Director of Sales and Marketing, David Buttner cited the
competitive sales environment and the future outlook for the brand in the small
car segment as reasons for the decision.
“We conducted a thorough review which examined matters including the local
sales environment, customer preferences, increased competition, financial
outlook and recent volume trends. This review determined that the long term
viability of the Daihatsu business was limited in the Australian market."
“Details of national service and parts outlets available to Daihatsu owners
from April 2006 will be determined during the coming months.”
“Customers who intend to buy a Daihatsu vehicle during the next 12 months can
be confident their new car will be supported.”
There are currently 79 Daihatsu dealers in Australia and many are in
multi-franchised arrangements.
“We are working with Australian Daihatsu dealers to ensure that all relevant
matters are managed effectively, including the continuation of vehicle supply to
the network.”
Daihatsu began marketing vehicles in Australia in 1967 and current models
include Sirion, Terios, Copen, Charade and Delta trucks.
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