Jaguar has achieved a remarkable quadruple success in the latest J D Power and
Associates Initial Quality Study released yesterday in the US.
- Improved to second its position overall in the survey
- The highest-ranked European nameplate
- The Gold Plant Quality Award in Europe for Halewood
- Massive improvement for the Jaguar X-TYPE
This major achievement for Jaguar was led by its best performing model, the
X-TYPE sedan, which improved 37 points in the study, a 35% leap over last year's
results. The J D Power Study ranks new vehicle quality after 90 days in the
hands of customers.
In addition, Jaguar's Halewood plant, where the X-TYPE is manufactured,
received J D Power's Gold Award for European plant performance. This state of
the art facility – once Ford Motor Company's lowest rated plant in the world –
is now a centre of excellence for lean manufacturing, a discipline that focuses
on elimination of waste, while driving high quality, continuous improvement.
"Jaguar has achieved the Number Two ranking in the industry out of 36 brands
and is once again the highest ranked European nameplate in the Initial Quality
Study," said Bibiana Boerio, Managing Director of Jaguar Cars.
"Coupled with the success of X-TYPE and our Halewood Plant in the J D Power
Survey, this is a terrific testament to the efforts of the whole Jaguar team.
Improving our quality has been a passion for everyone at Jaguar and we are once
again delighted with these outstanding results. I like to think that this is the
voice of real customers telling us about the quality of their Jaguar
vehicles."
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