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Ford Territory has marked the first anniversary of its introduction to
the Australian market with an all-time sales record, achieving 2,537 sales for
the month of June.
“Territory has been an outstanding success for Ford Australia since it
officially went on sale this time last year,” said Ford Australia Marketing and
Sales Vice President Bruce McDonald.
“On top of the host of motoring awards it has received, including Wheels
Magazine Car of the Year 2004, Territory has clearly struck a chord with
Australian new car buyers with its unique mix of car-like handling, traditional
SUV packaging and people mover versatility.”
Over 26,000 Territory models have been sold since it was launched during mid
2004.
However, Territory was not the only Ford model to achieve record sales during
June, with Falcon Ute and Fiesta also setting new sales benchmarks.
“Falcon Ute had its best month ever with a record 2,065 sales, surpassing the
previous record set in June last year,” Mr McDonald said.
“It's another outstanding achievement for the iconic Falcon Ute.
“Fiesta also established a new June record with 434 sales, an increase of 39
per cent compared to the same month last year.”
Mr McDonald said the Territory, Falcon Ute and Fiesta results were just some
of the highlights for the company in the June sales figures.
Total Ford SUV sales were the best on record (2,828 vehicles), while the
Courier range performed exceptionally well in the Light Truck sector.
Courier 4x2 achieved its best result in seven years and its second best
result on record with sales of 446 vehicles.
Courier 4x4 sales of 479 vehicles was the best result since June 2001,
contributing to the second highest total Courier sales on record.
Falcon achieved its best result to date for 2005 with 5,433 sales – an
increase of 19.9 per cent on the previous month – contributing to total
Passenger sales of 6,631 vehicles.
“Ford sold a total of 12,951 vehicles during June, taking the company's
second quarter figures to 34,421 vehicles, which is our best Q2 result since
1997,” Mr McDonald said.
Overall, total Ford sales year-to-date are up by 2,410 units or 3.7 per cent
compared to the same period last year.
Ford Performance Vehicles also recorded its best sales result to date
in 2005, with 212 vehicles retailed during June, to be just one unit shy of the
all-time record set in December last year.
Following the recent launch of the F6 Tornado Ute, FPV achieved a record
month of high performance Ute sales (46 vehicles), while total FPV sales
year-to-date are up by 27 per cent compared to the same period in 2004.
“This positive result is proof that the exciting F6 Typhoon and F6 Tornado
are attracting new customers to our business, while the popularity of our core
products – the iconic GT, GT-P and Pursuit Ute – continues to be as strong as
ever,” Ford Performance Vehicles Managing Director David Flint said.
“We came close to a new record this month and I am positive it won't be too
long before we see a higher benchmark being set by our dealers.
Highlights of the Ford Territory's first year include:
- Overall No.1 selling SUV in Australia for 12 consecutive months
- No.1 selling Medium SUV in Australia for 12 consecutive months
- Wheels Magazine Car of the Year 2004
- Australia's Best Car Awards – Best Recreational 4WD (Territory TX AWD)
- Courier Mail Queensland Car of the Year 2004 (Territory RWD)
- Courier Mail QLD COTY – Outstanding Family Car (Territory RWD)
- Courier Mail QLD COTY – Outstanding Recreational Vehicle (Territory AWD)
- News Limited – Star Car Award
- 2004 Australian Design Award of the Year
- Export program to South Africa announced
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