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One year after the international market launch of the second-generation A-Class,
Mercedes-Benz has posted excellent sales results with more than 200,000 vehicles
delivered to customers.
The A Class, which for the first time is available as a three-door and
five-door version, is selling particularly well in Germany, where about 105,000
customers purchased the highly variable compact vehicle last year. Despite
intensifying competition, Mercedes-Benz thus clearly remained the number one
manufacturer of premium compact cars. Sales of the A-Class were also at an all
time high in other key European markets and in Japan.
Australian sales of the second-generation A-Class commenced in April this
year. Last month, A-Class sales were 124 per cent higher than for September 2004
and on a year-to-date basis A-Class sales in Australia are currently 28 per cent
up on the previous year.
“Over 800 A-Class vehicles have been delivered in Australia so far this year
and with the imminent arrival of the new B-Class Compact Sports Tourer, the
prominence of Mercedes-Benz in the premium compact segment will continue to
grow,” said Horst von Sanden, managing director of the Mercedes Car Group in
Australia.
The most popular engine for the A-Class worldwide is the A 180 CDI, which was
chosen by more than a third of all customers. Following in second place is the A
150 basic model, with a customer share of 25 percent. In Australia, the most
popular model is the A 170, which has accounted for more than half of all sales.
The optional features that are most in demand for the A-Class worldwide are
the leather-wrapped steering wheel, the light and vision package and the
continuously variable automatic transmission. The most popular colors are the
metallic paints “Polar Silver”, “Cosmos Black” and “Comet Gray.”
With innovations such as the sandwich concept — which remains unique to the
present day — the A-Class has set standards that are important far beyond the
compact segment. In addition to offering a very high level of safety (the car
received the best Euro-NCAP test result of five stars), the A-Class appeals to
buyers through its exemplary use of space and its high degree of variability:
The car’s cargo area can be lengthened to 2.75 meters and its volume increased
to 1,995 liters. The soon to be launched flagship model A 200 Turbo for
sporty drivers is expected to generate additional momentum. With 142 kW and
acceleration from zero to 100km/h in just 7.5 seconds, the A 200 Turbo is sure
to provide plenty of driving enjoyment.
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