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Nissan Australia has announced the appointment of Ross Booth to the position of
General Manager – Marketing and PR.
Mr Booth formerly held executive and marketing positions at various
subsidiaries of Ford Motor Co. and commenced in the newly formed position at
Nissan in February.
With extensive experience in both general and marketing management, Mr Booth
will be responsible for Product Planning, Marketing Strategy and Public
Relations at Nissan Australia. Reporting directly to Mr Booth will be the heads
of these three areas – Michael Hayes, Lynn Blake and Lenore Fletcher
respectively.
Welcoming Mr Booth to the company, Nissan Australia’s Managing Director and
Chief Executive Officer, Shinya Hannya said that the appointment came at just
the right time.
“Over the next few years, Nissan Australia will expand both our product range
and sales volume and the strategic emphasis of our marketing processes will
increase exponentially with this growth. Ross’ contribution will be invaluable
during this time of expansion,” Mr Hannya said.
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