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Saab has become the fastest growing premium car brand in Australia this year.
With competitive value pricing and new product, Saab achieved 281 new car
registrations in Australia in June; its highest monthly sales result in four
years.
Saab sales are up 47.7 per cent year-to-date and up 83.7 per cent on June
last year, giving Saab the best monthly and year-to-date growth among the
premium eight brands.
Sales of the Saab 9-3 range, including Sport Sedan and SportCombi, have been
particularly strong, more than doubling for the month and year-to-date.
New Director of Saab Australia and New Zealand, Parveen Batish, says the
strong sales reflect the performance and value Saab offers in the premium
segment.
“Saab’s turn-around plans in Australia are delivering record sales results
this year,” Mr Batish said.
“In the second half of the year we will continue to communicate the value of
our products, but also focus on building and celebrating the Saab brand and our
achievements in innovation and design.”
Saab’s Australian sales results also reflect the global success Saab is
enjoying this year. Globally, Saab broke a new best ever sales record for the
first half of 2006 with 70,846 cars sold, up 10 per cent on 2005.
Saab’s European market is up 24 per cent, with record monthly sales results
also recorded in Great Britain, Spain, Belgium and Canada.
In Sweden the 9-5 BioPower, which runs on 85 per cent ethanol fuel, is also
the best selling environmentally friendly passenger car, with more than 1,000
registrations this month.
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