- Claims eighth automotive spot in Best Global Brands survey by
BusinessWeek/Interbrand
- Jumps nine points in outright standings— biggest rise among car makers
- Surpasses several renowned competitors
Hyundai has emerged as one of the world’s leading brands, ranking eighth
among car makers and 75th overall, according to the 2006 Best Global Brands
survey jointly conducted by leading brand consultancy Interbrand and
BusinessWeek, the New York-based global media organisation.
The 17 percent y-o-y appreciation in the value of the Hyundai brand earned
the Korean car maker the title of fastest growing automotive brand and a place
among the top five biggest gainers in brand value. Last year, in its debut
appearance on the Best Global Brands list, Hyundai ranked 84th.
With a brand value estimated at $US 4.1 billion, the power of the Hyundai
brand on a global basis now surpasses several competitors.
“This survey tells us what many people already know: That Hyundai is a
fast-rising star,” said Hyundai’s vice president for brand strategy, Brandon
Yea. “Our brand management is supported by continuous improvement in the quality
of our vehicles,” he added.
Public perceptions of the Hyundai brand have been transformed as a result of
dramatic improvements in the quality of Hyundai vehicles. In turn, this has
fuelled a steady increase in sales and confidence in the brand among both
customers and dealers. Hyundai’s pursuit of a better balance between
quantitative and qualitative growth has made brand management a top priority.
Brand management issues now influence decision-making in styling, marketing and
communications as well as at the retail and after-sales service levels.
|
2006 Interbrand Ranking |
2006 Result |
|
Rank in first 100 |
Automotive
Ranking |
Brand |
Brand Value
($US b) |
|
7 |
1 |
Toyota |
27.9 |
|
10 |
2 |
M. Benz |
21.8 |
|
15 |
3 |
BMW |
19.6 |
|
19 |
4 |
Honda |
17 |
|
29 |
5 |
Ford |
11 |
|
56 |
6 |
VW |
6 |
|
74 |
7 |
Audi |
4.2 |
|
75 |
8 |
Hyundai |
4.1 |
|
80 |
9 |
Porsche |
3.9 |
|
90 |
10 |
Nissan |
3.1 |
|
92 |
11 |
Lexus |
3.1 |
Interbrand (www.interbrand.com), the leading brand consultancy and
authors of the annual ranking of “The Best Global Brands” in partnership with
BusinessWeek was founded in 1974. Interbrand has offices in over 30 cities in
more than 20 countries around the globe and clients from among the most
respected businesses.
BusinessWeek is a leading global business media organisation founded
in 1929 and published by McGraw-Hill. It has more than 4.7 million readers each
week in 140 countries. Local language editions include Chinese, Russian, and
Bahasa Indonesia.
| 
