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BMW builds the most exciting driver’s car in the super luxury class, the
incomparable 7 Series.
Accounting for 26 percent of the large luxury car market, sales of the 7
Series continue to accelerate away, with a substantial 36 percent increase in
registrations logged for the first six months of 2006, compared with the same
period in 2005.
Unmistakably, the cream of Australian premium market buyers are turning to
the 7 Series for its unmatched dynamism, fine ride, and of course, its powerful
V8 or serenely smooth 6.0-litre V12 engines.
Now this brightest star shines with even more lustre with the announcement of
an exclusive batch of 50 BMW Individual-inspired cars, dubbed Luminance Edition.
Luminance is an indicator of how bright a surface appears. Thanks to
industry-leading paint surface technology, the BMW Individual paint range
delivers peerless quality and lustre.
The Luminance Edition underlines the pinnacle position for the 7 Series in
the BMW range as well as its hallmarks of absolute quality, elegance and
exclusivity.
The luminescent Individual paint colours on offer are Ruby Black, Blue Onyx
and Moonstone.
Each of these Individual paints has unique properties that will enhance the
visual radiance of the 7 Series still further.
Ruby Black
Just as the ruby is regarded as the king of precious
stones, the Ruby Black metallic paint finish has a most regal bearing. The
refined yet discrete effects allow the hue to appear to alter depending on the
amount of light striking the coachwork.
When viewed in the shade, Ruby Black appears like Anthracite. As soon as it
comes into contact with bright light, a dark red luminosity is released which
appears to consist of countless pulverised ruby crystals.
Blue Onyx
The BMW Individual paint finish Blue Onyx metallic
appears to capture pigments of one of the oldest gemstones in the world. From
the depth of the blue shimmers the impenetrable black of onyx. In this way, the
effect of this precious stone is transferred to the exterior and the dark blue
is given a powerful expression of supremacy. It is almost as if this elegant
paint finish were playing with the light.
Moonstone
Moonstone is well known for its perfect light shimmer,
which achieves pristine transparency in the most valuable samples. It is less
well known that this effect can only be attained by means of an extremely
precise polish. Similarly perfect workmanship characterises the BMW Individual
paint finish in Moonstone metallic. Only in this way can the three-dimensional
depth be created which makes it a kaleidoscope of intriguing colours.
BMW in Australia will offer the Luminance Edition only on V8-powered 7 Series
models: 740i, 740Li, 750i and 750Li models (non-Sport versions only).
The Luminance Edition comprises the expressive BMW Individual paintwork,
Nasca perforated leather in a choice of Cream Beige with Black piping or Black
with Flannel Grey piping and floor mats with contrasting piping.
All interior trims will be Individual Piano Black that continues the luminous
theme in the interior.
The Luminance Edition will also have the added benefit of luxurious factory
options as standard, including Comfort Access, Active Cruise Control, Soft Close
Doors and, for the first time on the 7 Series, 20-inch 101 Cross Spoke Composite
M light alloy wheels.
The front and rear seats are heated, while the front seats also gain the
effective BMW seat ventilation system. The 740i and 740Li models add Comfort
Seats, while the 750i and 750Li models add studio quality LOGIC7 Hi Fi.
The BMW 7 Series Individual Luminance Edition is expected to begin arriving
in Australia from September. The option adds $9,500 to the price of a 7 Series,
although if the features were specified individually, they would cost almost
exactly twice that.
“The BMW 7 Series Luminance Edition will enhance still further the reputation
of the finest driving large luxury car in Australia,” says Tom Noble, General
Manager, Marketing, at BMW Group Australia.
“The BMW 7 Series is one of the most highly prized cars in our range, and the
new Luminance edition vehicles will be highly sought after.
“We are certain this limited edition model will add even more lustre to the
pinnacle of the large luxury car market.
“BMW Individual is famous for helping owners create personalised automotive
works of art. At this end of the market, customers know what they want and BMW
is able to ensure they get it.”
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