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Stuttgart - The Mercedes-Benz S-Class is set to premiere in the “The
Devil Wears Prada”, the eagerly awaited film out this autumn. The lead and Oscar
winner Meryl Streep plays the high-powered, revered editor-in-chief of the
world’s most respected fashion magazine in this potential blockbuster,
chauffeured in the Mercedes-Benz top-of-the-line model from meeting to meeting
with fashion’s crème de la crème in New York and Paris. Because like her, the
Mercedes-Benz luxury saloon with its refined style, self-confident elegance and
innovative ideas is in a class of its own.
Miranda Priestly, editor-in-chief of Runway magazine, is the most powerful
woman in fashion. In the film “The Devil Wears Prada”, due for release in German
cinemas in October, two-time Oscar winner Meryl Streep (including “Out of
Africa”) manages her fashion empire with a carefully manicured yet
uncompromisingly firm hand. The story revolves around the tyrannical fashion
editor Miranda, who fills her employees with terror and awe, and her new
assistant Andy Sachs (played by Anne Hathaway – “Brokeback Mountain”), fresh out
of university who dreams of being anything but a fashion girl. Unlike her
predecessors, she however refuses to let her boss’s impossible demands
demoralize her and tries to see the fashion world through Miranda's eyes,
keeping her feet still firmly on the ground.
Whenever the two are dashing to business meetings and events, the Mercedes
Benz S-Class makes its grand entrance. According to director David Frankel (“Sex
in the City”), the S 500 is perfect for the role. After all, the Mercedes-Benz
luxury saloon and Meryl Streep in her role as businesswoman Miranda Priestly
share the same qualities, whether it is the style and absolute perfection or the
flawless beauty, to quote the Los Angeles Times review of the Mercedes-Benz
S-Class. Meryl Streep herself sees Miranda and the S-Class as the “trendsetter
and good taste icon”.
In fact the S-Class, which celebrated its world premiere in autumn 2005, is
the world's best-selling luxury saloon and enjoys an exceptional status in the
luxury segment – just as the predecessor models have done for decades. The
current Mercedes top-of-the-line model is the role model in the field of car
development. Outstanding long-distant comfort is ensured thanks to the chassis
with standard-fit AIRMATIC air suspension and the dynamic multicontour seat with
massage function. The Active Body Control suspension system represents another
milestone in car engineering. Ultimately, this luxury saloon opens up new
dimensions in dynamic handling while offering its passengers outstanding ride
comfort.
The S-Class also offers as standard around a dozen technical innovations,
which no other manufacturer in the world can match. These include safety
features such as Brake Assist PLUS with radar sensors, PRE-SAFE® anticipatory
occupant protection, night view assist with infrared technology and the
brand-new PRE SAFE® brakes. This unique system can help to automatically reduce
the speed of the car before an imminent head-to-tail collision.
All those involved with the film expect “The Devil Wears Prada” is a
tremendous success in the US and made so far over $ 100 Million Dollar at the
box office only domestically with most of the international territories opening
this fall 2006. The excellent cast will be just one element in ensuring the
film’s success: the film is based on the Lauren Weisberger bestseller of the
same name, which has been translated into 27 languages, and critically acclaimed
by Publisher Weekly as a “comic novel that manages to rise to the upper echelons
of the chick-lit genre” and by the Detroit Free Press as “devilicous and
hilarious”
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