All New Red Riders Website

Red Riders was established to provide kids with a wide range of useful information related to mini bikes including riding and safety tips, recent news, racing and club information, ride days and much more.

According to Honda’s Brand Manager, Phil Reynolds, the Club has gone from strength to strength and now boasts nearly 20,000 members since its inception less than two years ago.

“We’ve updated the site in response to the overwhelming popularity of the Club. It has proven to be a huge winner and we wanted to keep it fresh and interesting to the fans who keep coming back on a regular basis,” he commented.

The website offers some new and exciting features such as a reader’s poll, as well as proven favourites including downloads and wallpapers, school project information, the Dude comic strip, a section for kids to submit their own images and stories, and information for parents.

Members also have the opportunity to play and win a monthly competition including Honda motorcycle and merchandise giveaways such as a Sony Playstation®2, an M2R helmet signed by No Fear Honda’s Craig Anderson and much more.

Anyone who becomes a member of the Club receives a free Red Rider Sticker Kit as well as a Membership Card. Members are also sent a DVD entitled “Ready to Ride” that covers topics such as proper riding apparel, the environment, pre and post ride checks, owner maintenance and much more.

The Club website is open to owners of all makes of bikes, however interested kids do not have to own a bike to join or browse the site.

Red Riders is the biggest Club of its kind within the motorcycle industry. It has been nationally recognised by the Australian Marketing Institute (2005 Relationship Marketing Award, 2006 Finalist), the Melbourne Advertising and Design Club (Best Animation Finalist for Red Riders TVC), as well the Public Relations Institute of Australia (2006 Awards Finalist) as a prime example of excellence in customer communications.