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With the Bureau of Meteorology predicting a hotter than average Spring this
year, convertible owners will welcome a revolutionary new technology that
reduces heat build-up in leather upholstery by around 25 degrees.
“The open-air motoring fan has to endure the same experience time and again,”
says Tom Noble, General Manager Marketing at BMW Group Australia.
“You park your car in the sun with the roof open and the leather on the seats
as well as the steering wheel becomes unpleasantly hot and hard to touch.
“This problem is now solved by SunReflective technology, used for the first
time ever in the automobile industry.
“And it is perfect for a hot country like Australia,” says Tom.
Special treatment of the leather, naturally maintaining its superior features
and qualities, reflects direct sunlight in the invisible waveband. As a result,
the surfaces do not become as hot as usual and maintain a pleasantly low
temperature.
Particularly large differences in temperature (25 °C and more) versus
conventional leather are ensured especially with dark leather colours, depending
on the intensity of sunshine. Even with light colours, the differences in
temperature achieved are quite noticeable.
“Thanks to the revolutionary SunReflective technology from BMW Individual,
convertible owners can now better enjoy the pleasures of open top motoring in
Australia,” says Tom.
SunReflective technology is currently available on the exclusive BMW
Individual Merino leather seats featured in the BMW Individual 6 Series
Convertible.
The additional cost for SunReflective Technology is $500 and is currently
available exclusively to BMW Individual customers.
Responsible for very special features: BMW Individual.
BMW Individual is a Division of BMW M offering customers a unique choice of
different paintwork options, leather finishes, wood trim and high-tech solutions
particularly in the area of electronic entertainment. The motto, therefore, is
simple: BMW Individual gives you only the very best.
Many of these features are in-house developments anticipating trends in the
industry and available only from BMW Individual. The range of features varies
from one BMW model series to another, but the standard is always the same: to
create the perfect, tailor-made car through equally perfect interaction of all
the features in an outstanding BMW. As a result, the really discerning customer
can choose among options such as a DVD player, access to the internet on the
rear seats, or an intercom system. And last but certainly not least, BMW
Individual fulfils even the most special requests on the part of the customer
going far beyond the usual features to be found in the catalogue.
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