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Audi’s long-awaited Q7 SUV will be officially launched in Australia on 7
September 2006 and the company will mark the occasion with a 7,000 km
cross-country odyssey.
Known as the Audi ‘Trans-Continental Crossing’, this three week journey will
see 15 Audi Q7 SUVs undertake the first east-to-west coast crossing for the
introduction of a luxury four wheel drive vehicle. Around 100 guests will join
the crossing during at least one of its four stages between Sydney and Broome.
Audi is the creator of quattro, one of the foremost all-wheel drive systems
in the world, and the new Q7 SUV is the ideal vehicle to showcase the tremendous
performance capabilities of its asymmetric/dynamic Torsen differential system.
Add a 7,000 km journey across the world-renowned Australian outback and the
result is a once-in-a-lifetime opportunity to demonstrate the company’s
commitment to the performance of its new SUV in Australia.
Traversing famous outback tracks including the Birdsville, Oodnadatta and
Tanami Tracks and the Mereenie Loop, the Q7 Trans-Continental Crossing takes in
a mix of legendary routes, iconic stopovers such Birdsville, Innamincka and
Rabbit Flat, inspiring natural formations including Lake Mungo National Park,
Wolfe Creek Crater, Uluru and Kings Canyon, and numerous Aussie characters, as
well as ‘outback’ luxury and bush camping.
Audi Australia’s managing director, Joerg Hofmann, believes the Q7
Trans-Continental Crossing is the ideal way to showcase this important new SUV.
“The Q7 is a true performance SUV. It offers a combination of sportiness,
luxury, and endurance. Australia is known for its wide open spaces and harsh
climates and whilst the Q7 will predominantly be driven in metropolitan areas,
it is essential for our customers to know that their new vehicle is infinitely
capable of conveying them across the country should they decide to embark on
their own ‘trip of a lifetime’,” Mr Hofmann said.
“Audi is a company known for its pioneering heritage and this event reflects
our high-performance, innovative approach to vehicle sales,” he added.
Split into four stages, the event will ensure that all guests who participate
will have the opportunity to thoroughly test both the 3.0 V6 TDI and 4.2 V8 FSI
engines available from launch, on and off the road.
The four stages include;
3 – 5 September 2006 The Harbour City (Sydney) to the Silver City
(Broken Hill)
7 – 11 September 2006 The Silver City to the Red Desert
(Birdsville)
11 – 15 September 2006 The Red Desert to the Red Centre (Uluru)
19 – 24 September 2006 The Red Centre to the Pearl Coast (Broome)
Our event partners
Audi wishes to thank its event partners Castrol, for the supply of all fuels
and oils throughout the journey, and HEMA Maps for the supply of its road
atlases and regional route maps. Thanks also to ARB and Engel for supplying car
fridges for the event.
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