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HIROSHIMA, Japan – Mazda Motor Corporation today announced the global reveal of
an all-new concept car, Mazda Nagare (pronounced na-gah-reh), at the Greater Los
Angeles International Auto Show, during a press conference at 4:05 PM on
November 29, 2006. Following on the heels of three very successful and
exploratory Mazda design concepts – Sassou, Senku, and Kabura – from last year’s
show season, Nagare is the first indication of Mazda’s future design direction.
According to Mazda’s newly appointed global design director, Laurens van den
Acker, Nagare sums up the future of Mazda design in one deceptively simple word
-Flow. “Nagare is a celebration of proportions and surface language that will
evolve into subsequent designs planned for presentation at future international
auto shows. Nagare examines light and shadow, and begins to reveal the global
design cues for the next generation of Mazda vehicles.”
Franz Von Holzhausen, Director of Design for Mazda North American Operations,
who headed the Nagare design team in Irvine, Calif., describes Nagare as an
evolving expression of Zoom-Zoom: “Inspired by the movement of nature’s
elements, our designers have captured motion, energy and lightness, translating
into a beautiful language of lines and forms that are powerful yet effortless,
provocative yet strikingly seductive.”
And there’s much more to come, too, as Mazda continues to evolve flow through
future models. For now, Mazda enthusiasts can experience Nagare as an indication
of Mazda Design’s confident step in a new direction.
Other vehicles on display at the Show include the recently launched Mazda
CX-7 crossover SUV, the Mazda CX-9 three-row, seven-passenger SUV, which arrives
in North American Mazda dealerships in early 2007, and the brilliantly designed
Mazda MX-5 Miata Power Retractable Hard Top.
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