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Introducing the BMW Concept CS, Germany’s leading manufacturer of premium
automobiles is presenting the vision of a unique four-door car which combines
the exclusivity of a genuine luxury Gran Turismo with the fascinating thrill of
a high-performance sports car. This unique combination never seen before offers
the perspective to enjoy sheer driving pleasure in a dimension quite
unprecedented in the world of motoring. Indeed, the BMW Concept CS is a new
definition of design culture. Concentrating on powerful, expressive design,
materials of the highest quality, and quality of finish in perfection, this
unique new model offers a completely new understanding of premium quality. And
within its interior, the BMW Concept CS combines stylish luxury with the most
uncompromising ambience full of class and value.
Through its design alone, the BMW Concept CS underlines the supreme skill and
competence of the BMW brand in developing the most sporting and dynamic cars
offering ample space for more than two occupants. The most spectacular rendition
of this heritage at BMW is the BMW M5, which established a brand-new segment in
the world of motoring more than two decades ago and is acknowledged to this day
as the benchmark in high-performance saloon motoring.
Now the know-how BMW has acquired over the years and decades comes together
with the worldwide fame of the company as a manufacturer of premium automobiles,
the BMW Concept CS thus offering the best of both worlds.
BMW is using the skills and competence established over such a long time to
combine the most fascinating highlights of sporting performance and
sophisticated luxury in an unprecedented new concept. Hence, the BMW Concept CS
impressively proves how the successful strategy of the sporting four-door may be
carried over consistently into the luxury performance segment.
Exterior design: where qualities typical of BMW all come together.
More than any other saloon in the past, the BMW Concept CS bears out all the
highlights of optimum performance through the design of its body alone. The
low-slung, dynamically stretched silhouette, the long engine compartment lid and
stylish lines and contours accentuating rear-wheel drive technology simply
perfect for sports motoring, all set clear standards for supreme dynamics in a
new dimension of out-standing vehicles. Through its supreme presence, stylish
elegance, and challenging dynamism, the BMW Concept CS, in a nutshell, offers
truly unique design language with highly individual aesthetic features never
seen before.
Precisely this explains why all the elementary values of the BMW brand are
concentrated in the BMW Concept CS, superior dynamics and sophisticated elegance
all being borne out together through the authentic style and design of the car.
Clearly, therefore, the BMW Concept CS is the pacemaker leading into a new
category of values typical and characteristic of the BMW brand.
Design culture and dynamics of the highest standard.
Offering a synthesis of features unique to the BMW brand, the BMW Concept CS
introduces new, tempting highlights in a particularly demanding segment of the
market. This unique model combines the qualities of a luxury saloon and a
high-performance sports car in one, raising this superiority to a new,
unprecedented level. As a result, the BMW Concept CS adds an unparalleled touch
of sporting dynamism to the conventional culture of a saloon, offering the
driver and passengers the complete dynamic potential of such unique power on
four full-sized single seats.
While the conventional saloon focuses primarily on driving comfort, the BMW
Concept CS sends out a clear message of active, dynamic motoring. A message
which reaches all the car’s occupants, with the generous feeling of space in
this four-door being supplemented by a sporting and low seating position enjoyed
not only by the driver and front passenger, but also by the passengers at the
rear on their own single seats. For this reason alone, the BMW Concept CS is,
not least, the vision of a sports car for the ambitious driver offering the
passengers the same experience of sporting performance and luxurious pleasure.
Individual style meets exclusive class.
The innovative, unique driving experience offered by the BMW Concept CS is
appropriately reflected by all the car’s interior features, the design of the
interior and the various technical innovations interacting perfectly with one
another. The ambience of the interior is indeed just as unique as the character
and body design of this one-off sporting four-seater, offering all the occupants
a brand-new experience of aesthetic style and design. And it almost goes without
saying that within the car the occupants enjoy such unique exclusivity in
particular style on four single seats.
The innovative design and finish of both the surfaces and controls is further
accentuated by the use of top-quality materials and quality of finish enhanced
to perfection. Unnecessary opulence is replaced by highly focused luxury,
together with an exemplary standard of detail and elegance. The precision that
has gone into the development and production of all components is obvious at
very first sight, clearly expressing BMW’s dedication to supreme performance in
every respect.
Style and unique aesthetics of BMW.
Measuring 5.10 metres or 200.8 inches in length, the BMW Concept CS is
dominated by dynamically flowing lines. From the BMW kidney grille standing out
powerfully to the front, the eyes of the beholder move back along the low-slung
and sleek engine compartment lid, subsequently meandering along the side-line
and roof-line all the way to the deliberately short rear-end with its clear-cut
air flow spoiler.
The dynamically stretched silhouette of the car proudly boasts a wide range
of features typical of the character of a particularly sporting, avantgarde
automobile. All of these features clearly bear testimony to excellent
aerodynamics as well as a low centre of gravity helping to promote superior
agility on the road. And at the same time the carefully modelled transitions
between the body sections are a clear symbol of the car’s nimble character and
performance, despite its size.
Four doors with a unique, sporting and low body line.
The sporting, low-slung silhouette of the car is further accentuated by body
height of just 1.36 metres or 53.5 inches. A further important feature is the
gentle taper of the roof-line at the rear serving again to smoothly stretch the
proportions of the entire car.
The re-interpreted contour line, as seen from the side, serves to emphasise
the technical concept of rear-wheel drive so crucial to dynamic performance on
the road. Subdividing the silhouette of the car into various sections, the
contour line stretches from the beginning of the A-pillar in a gentle, rising
movement all the way up above the front door, gradually petering out beneath the
rear side window. Then the contour line starts again in the lower section of the
rear door, first running parallel to the wheel cut-out in a powerful arch. From
there the rear contour line is continued as a straight line also rising slightly
up to the rear end of the car.
The roof-line likewise tapering out gently to the rear also provides a
brand-new effect when looking at the car from the side, adding a touch never
seen before on a saloon. The striking contour of the C-pillar, in turn, provides
an additional visual highlight of attractive clarity, the transition of the
C-pillar into the rear section of the car tapering out at a lower angle than the
steeper rear window rising up from its base point. This creates a unique
expression of classic notchback design highly individualised and varying
according to your angle of vision. At the bottom, the C-pillar offers a new,
enhanced interpretation of the reverse line sweeping to the front known by
tradition as the “Hofmeister kick”. And last but not least, a gentle and
extremely attractive light-edge stands out above the side window precisely where
the C-pillar merges into the roof-line.
Characteristic front-end design consistently enhanced.
The front-end design of the BMW Concept CS is a particularly striking example
of the consistent enhancement of BMW’s design language. Here the BMW kidney
grille stands out as a powerful element typical of the BMW brand and naturally a
famous icon of body design, giving the car its unique look and emphasising the
flow of air into the engine. Indeed, the kidney grille is not only the central,
but also the dominating element in the design of the entire front end.
Through its dimensions alone, as well as its position slightly inclined to
the front, the kidney grille establishes a clear link to classic BMW sports
cars. All further elements at the front end of the car are angled in the
direction of travel and designed as a genuine sculpture around the kidney
grille, with all directly adjacent surfaces being modelled in concave design.
Significant functional features add further meaning to this special look of
the car, with the BMW kidney grille serving as the primary supply of air to the
engine. The two recesses in the front side panels, in turn, help to cool the
brakes on the car. And since a power unit befitting the dynamic character of
such a sports saloon most probably requires an ample flow of cooling air, the
need for an extra-large kidney grille is obvious at first sight.
Applying the philosophy that “form follows function”, the contours on the
engine compartment typical of a BMW have developed into a genuine sign of
distinction born out of technical needs and requirements. On the BMW Concept CS,
the powerdome as a further highlight in design extends over the power unit as a
particularly large, almost awe-inspiring design feature.
The engine compartment lid is supported at either side by headlight units
merging flush into the design of the car and resting flat on the side panels,
extending far back into the front wings. The slender space thus left over above
the extra-large wheel arches underlies the agility and, accordingly, the
athletic performance of the car.
Innovative headlight technology.
Within the dynamic, low-slung headlight units featured in the BMW Concept CS,
particularly innovative technology serves to generate a powerful and consistent
light beam: Innovative LED reverse-projection lights bundle their light on a
reflection area from where the beam is conveyed smoothly, consistently and with
utmost precision to the road ahead. This provides a particularly homogenous area
of illumination without the slightest dazzling effect, since the oncoming
motorist does not look directly at the projectors.
The short front overhang of the body creates yet another sign confirming the
sporting concept of the car, showing the connoisseur clearly that the engine may
be placed behind the front wheel suspension. Obviously, such arrangement of the
engine serves once again to make the car particularly agile and dynamic on the
road.
The extra-large wheel arches offer space for big 21-inch wheels – again
exceptional proportions alluding clearly to an extremely high standard of
steering precision and tracking stability. And the rear wheel arches are
powerfully chiselled to perfection even more than the wheel arches at the front,
with the car growing wider towards the rear end, again accentuating the
transmission of power to the rear wheels so typical of BMW.
Dynamic roof-line guiding your eyes – and the air flowing by.
The sculptural design language so characteristic of the BMW Concept CS in its
body design allows unique interplay of concave and convex surfaces, reflecting
and guiding the light on and around the car in exactly the right way. One
example in this context is the exterior mirrors on this unique car blending
harmoniously with the side-view, the mirrors through their design alone
repeating the overall look and lines of the car. The door handlers are
integrated into the flanks of the BMW Concept CS even more discreetly: Housed
within a chrome-bar running to the rear at the height of the contour line, the
door handlers controlled by sensors move out only when really needed.
Yet another innovation in the design of this saloon is the centrepiece along
the roof line of the BMW Concept CS slightly drawn in at the rear. This
exceptional contour design visible only from behind but nevertheless unusually
powerful in its look optimises the flow of air in and around the roof area. The
aerodynamic touch established in this way underlines the overall sporting
impression of the car and serves at the same time as yet another feature of
sculptural design and perfection.
Sculptural design for truly unique style.
Given all these features, the BMW Concept CS is a modern counterpart to the
conventional notchback design of a “regular” four-door. Indeed, never before on
a saloon have the individual body sections merged so smoothly into one another,
creating a low-slung and stretched appearance. And this impression of all-round
perfection with supreme harmony of looks from every angle is further enhanced
when admiring the transitions modelled with extreme care and diligence,
providing additional light effects, for example, around the C-pillar. Features
of this standard alone clearly confirm BMW’s philosophy to express supreme
design culture through perfect precision and style in every respect.
The much lower flow of the C-pillars compared with the position of the rear
window again serves to emphasis the flowing transitions from one body section to
the next. Seen from the side, the entire car has the lightness of a coupé – but
then all you have to do is change your perspective only slightly in order to
perceive and appreciate all the style of a classic four-door. Given the short
body overhang at the rear, the size of the separate luggage compartment is hard
to appreciate to begin with. Instead, the rear end is dominated by other design
features emphasising both the wide track and the aerodynamically optimised rear
look of the car.
Moving up at the rear, we see that the two tailpipe rings are integrated in
the rear air dam. In its night design, in turn, the BMW Concept CS is
characterised by slender rear lights emitting a homogeneous, low-slung and
therefore strikingly harmonious lighting effect.
With its design language absolutely authentic and convincing to the last
detail, the BMW Concept CS offers all the fascinating thrill of new design
culture. The particular impact of this sporting four-door, in turn, results not
only from individual highlights, but also from the overall look of the car
accentuating its complete character so convincingly. The car’s dynamic potential
is indeed expressed both by its proportions and lines symbolising both power and
a dynamic, forward-moving urge. And last but certainly not least, the BMW
Concept CS boasts particularly sophisticated elegance through the great care and
diligence applied in turning innovative design culture into reality.
The interior: an outstanding driving experience on all four seats.
The interior of the BMW Concept CS also offers dynamism of a completely new
standard borne out by the combination of exclusive elegance and sophisticated
refinement. In designing the interior, the innovative technique of layering the
individual surfaces and components provides an unprecedented combination of
function and stylish reduction to the essential. The appropriate use of joints
and seams, together with layered surfaces, creates new options in the
arrangement of functional elements for both ventilation and illumination. And at
the same time the layering concept offers new possibilities to clearly express
the class and value of the materials used as well as the precise design of the
car’s interior through contrasting colours and the structure of different
materials.
Featuring height-adjustable collar elements directly integrated in the seats,
the four full-sized sports seats meet all the needs of personalised
entertainment and communication, thus raising the experience of quality within
the interior to an unprecedented standard. More than ever before, this
highlights the sheer value of the materials used, the love for all details, and
quality of finish now enhanced to perfection.
Interaction of innovative design and exclusive materials, together with the
use of a highly expressive colour scheme, gives the interior of the BMW Concept
CS a unique touch of luxury based not on simple opulence, but rather on perfect
quality.
The design of the interior clearly reveals the truly outstanding driving
experience in a unique ambience. A brand-new concept for subdividing the cockpit
into various sections, as well as unparalleled standards in the choice of
materials and in the quality of finish, create an unprecedented flair of
exclusivity and individual style. And added to this there is a clear pledge to
sportiness expressed both by the arrangement and finish of the four single
sports seats and the design of the controls and instruments.
An invitation to active motoring.
The driver-oriented cockpit immediately shows the motorist that he or she is
in control of everything happening at the wheel. Just like the arrangement of
all controls and instruments, the design and layout of the cockpit is an
invitation to active motoring. A very clear example of this straightforward
philosophy is the short distance between the steering wheel and the shift lever,
while in their design the sports seats combine a touch of lightness with the
sporting elegance of the finest leather. The low-slung seating position and the
clear structure of the instruments likewise evoke the wish to really experience
and savour the dynamic potential of this unique car.
Lots of space, lots of support: sports seats also at the rear.
The BMW Concept CS presents the vision of an automobile proudly offering all
its qualities to the driver. The unique thrill of driving the car is obviously
borne out most by taking your position at the wheel, while the sheer driving
pleasure offered in the process is shared out among all the occupants: Just like
the front-seat passenger, the passengers on the single seats at the rear will
also appreciate and cherish the sporting and active driving experience offered
by the BMW Concept CS. Precisely this is ensured by the contours of the rear
seats with their perfect side support tailored to the contours and design of the
front sports seats. And thanks to the single seat concept, elbow freedom on the
rear seats is just as good as on the front passenger’s seat.
The centre console flows back smoothly all the way to the rear, serving as a
comfortable armrest and at the same time offering additional storage space. In
all, therefore, the passengers sitting at the rear enjoy a brand-new, truly
innovative ambience standing out clearly from the conventional style of a
“regular” four-door model.
Cultivating the flow of joints and seams: layering the interior design.
The combination of features previously regarded as incompatible within the
BMW Concept CS represents a complete departure from conventional standards.
Indeed, the BMW Concept CS opens up a new era in many areas, the unique
combination of sporting performance and stylish elegance also coming out clearly
in the design of the interior.
The BMW Concept CS is therefore no more and no less than a new milestone in
refined interior design, applying an innovative layering technique developed by
BMW to provide unprecedented interplay of the various interior elements. Instead
of large surfaces and connections with their transitions nearly always
characterised by a change in materials and colours, the layering technique
stratifies the various surfaces flowing into one another, with clearly defined
seams taking on a functional role, for example in the arrangement of light
sources and venting nozzles. The result is a very refined effect of light and
shade making a significant contribution to the exclusive overall look and
impression of the interior.
Contrary to the design of the body incorporating flowing lines, generous
surfaces and harmonious interplay of concave and convex elements in order to
capitalise above all on light effects, the layering concept applied within the
interior mainly uses shade effects and changes in structure. Wherever individual
surfaces in the structure of the cockpit do not meet on the same level, we find
separate zones kept away from the direct flow of light – and precisely these
zones provide the right space for the inconspicuous arrangement of various
functions. The recesses and superimposed surfaces provided in this way offer
appropriate space for ambient illumination as well as the arrangement of air
vents. Dazzle-free interior lighting and discreet shade effects upgrade the
entire flair of the interior and create a kind of light, hovering effect.
This layering philosophy is continued in the design of the instruments
themselves, the displays in the instrument cluster presenting various functions
and items of information on different optical levels. This again creates the
impression of superimposed surfaces serving, first, to clearly structure the
information offered and, second, to generate an impression of
three-dimensionality.
Colour design rich in contrasts, high-quality materials.
BMW’s designers have also created unmistakable highlights through the choice
of materials and colours: Powerful colour contrasts generate a dynamic ambience
full of vitality appropriately reflecting the dynamic driving experience on the
four seats of the BMW Concept CS. High-quality, refined leather in sophisticated
brown forms a powerful contrast to surfaces in elegant off-white. Finished in
matt tan, this brown leather is indeed to be admired not only on the seats, but
also on the instrument panel, the upper doorsills, and the outer edges of the
roof lining. Around the armrests and in the door panels themselves, this change
in colours accentuates the dynamic lines of the interior created by the
particular design and shape of individual elements. And finally, the leather
trim on the dashboard continues in a slender band extending harmoniously into
the door linings.
As a further innovative highlight, the roof lining in the BMW Concept CS is
accentuated not only through a contrasting colour scheme, but also by finishing
the outer flanks of the roof lining likewise in leather. Ambient light bands
stretching out along the entire length between the windscreen and rear window,
finally, add yet a further touch of luxury inside the car.
Reflecting the particular style of the exterior, the flowing structure of the
interior surfaces shows special care and diligence in the transitions from one
section to another. As an example, the leather trim on the centre console and
the door entry area extends far down into the footwells.
The dashboard also uses a newly developed metal structure literally
“embracing” the various surface elements. This material particularly attractive
in its structure as well as its cool colour and feeling surrounds the circular
instruments in the cockpit, together with the other features and elements.
Yet another supreme innovation is the use of high-tech ceramics for the
controls and instruments. And as a symbol of solidity and value, the BMW iDrive
Controller is also made of a special ceramic material.
Unparalleled and typical of BMW: the BMW Concept CS.
The unique flair pampering both the driver and his passengers within the BMW
Concept CS is an equally clear expression of both a new culture in body design.
Both outside and inside, the BMW Concept CS therefore conveys the same message,
telling the world that the experience of driving a saloon now comes in an
entirely new rendition. So in presenting this new Concept Car, BMW is not only
entering a brand-new segment of the market never occupied before, but is also
setting the milestone with a brand-new type of car: The four-door luxury Gran
Turismo enters a new dimension of motoring in new style and with new features.
A new experience of dynamics and the ambience around us, exemplary quality in
design and finish, extreme precision in the dimensions of the car, and
concentrated luxury within the interior – these are the features that
characterise the BMW Concept CS. And at the same time all this bears clear
testimony to the superior know-how and competence of BMW’s engineers and
designers in creating such truly emotional automobiles.
The sum total of such qualities in the BMW Concept CS can be created only on
a sound foundation of firmly defined values: innovative power, sporting
performance, aesthetic design, an open frame of mind, and full awareness of
quality. Precisely these are the values BMW has been applying consistently for
decades in the development of particularly outstanding saloons and fascinating,
truly dynamic sports cars. And now these values are concentrated even more than
before in an unprecedented manner in the BMW Concept CS.
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