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HIROSHIMA, Japan — Auto Bild, Germany’s largest car
magazine, has ranked Mazda in first place in its highly respected “Quality
Report” for 2007, which was published on June 8. This was the third straight
year that Mazda has been awarded first place in this annual report.
First conducted in 2001, Auto Bild’s Quality Report compiles
the result of seven criteria – endurance tests, car owner surveys (22,795 Auto
Bild subscribers), recalls, Germany’s Technische Uberwachung Verein (TUV)
report, customer complaints at Auto Bild, type of warranties and the quality of
dealerships based on secret service tests – for a comprehensive picture of
quality in Europe’s largest market according to brand.
As was the case during the previous two reports, Mazda quality
was evident in all aspects of the survey. Especially strong results were
achieved in categories reflecting long-term quality: on the TUV report
(roadworthiness inspections for cars that are two and three years old) and on
Auto Bild’s 100,000 kilometer Endurance Test – where the new Mazda5 is currently
halfway through the test with no breakdowns.
Mazda also scored high on the owner survey for low repair
frequency and high body build quality, which enabled the brand to improve on
2006’s excellent result. Results in this year’s report reflecting customer
satisfaction and warranty performance –traditional strengths of Mazda models –
were once again very positive.
“We’re especially honored that in 2007 Mazda was chosen the
winner of Auto Bild’s Quality Report for the third time,” said Dan Morris,
Mazda’s senior managing executive officer in charge of marketing, sales and
customer service. “This prestigious award is a recognition of the quality of the
design and manufacturing built into every Mazda vehicle. And it gives us more
confidence as we move forward with our plans to bring even greater levels of
quality to all aspects of the Mazda Zoom-Zoom car owning experience for our
customers worldwide.”
For more information about other award winning Mazda products,
please visit www.media.mazda.com.
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