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When Chrysler bought Dodge in 1928, the need for a
dedicated parts manufacturer, supplier and distribution system to support the
growing enterprise led to the formation of the Chrysler Motor Parts Corporation
(CMPC) in 1929.
Originally used in the 1920s, Mopar (a simple contraction of
the words MOtor and PARts) was trademarked for a line of antifreeze products in
1937. It was also widely used as a moniker for the CMPC. The Mopar brand made
its mark in the 1960s – the muscle car era. The Chrysler Corporation built
race-ready Dodge and Plymouth “package cars” equipped with special
high-performance parts. Mopar carried a line of “Special Parts” for super stock
drag racers and developed its racing parts division called Mopar Performance
Parts to enhance speed and handling for both road and racing use.
The Mopar presence is strongly felt in Chrysler, Jeep and
Dodge dealerships through the genuine accessories range - and visibly evident on
many vehicles cruising Australian roads. The extensive range of genuine Mopar
accessories includes premium electronics, styling and appearance packages,
storage and cargo carriers, protection equipment through to parts which are
fitted by factory trained technicians.
Globally, the Chrysler Group’s Service & Parts division is
responsible for the manufacturing and distribution of nearly 250,000 authentic
Mopar replacement parts, components and accessories for Chrysler, Jeep® and
Dodge vehicles sold around the world. To assure quality, reliability and
durability, all Mopar parts and accessories are designed in strict adherence to
DaimlerChrysler engineering standards.
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