Mercedes-Benz Announces Prices for the New C-Class

19 June, 2007

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All-new C-Class sedan range from $56,990 (recommended retail price)

On sale in Australia from the end of July 2007

Best-selling model in the Mercedes-Benz passenger car range

Melbourne – Mercedes-Benz today announced Australian recommended retail prices for the all-new C-Class sedan range, the much-anticipated replacement for a highly-successful model series which has become the best selling model to grace the three-pointed star in Australia.

The new C-Class was an award winner even before it was released, earning an Environmental Certificate from German certification authority TÜV earlier this year. First revealed in January, the new saloon enjoyed a rapturous reception at this year’s Geneva Motor Show before wowing the world’s international motoring media in Spain later that month.

This all-new car, model code W204, replaces the hugely successful W203 variant, which has been on sale in Australia for almost seven years. Global sales of the outgoing C-Class have totalled more than 1.4 million, with more than 32,000 Australian customers choosing the C-Class since 2000, making it the most popular Mercedes-Benz in the Australian model catalogue.

The all new C-Class sedan range offers Australian customers three different models at time of release: the C 200 Kompressor, the C 220 CDI Turbo Diesel and the C 280 petrol V6.

The C 200 Kompressor and C 220 CDI come fitted with the traditional CLASSIC model line as standard equipment but customers can choose either a more luxury-oriented finish by selecting the ELEGANCE MODEL LINE or a more sporty cut with the AVANTGARDE design and equipment line, which sees the famous three-pointed star located centrally in the car’s front grille, a design feature traditionally reserved for sports cars in the Mercedes range.

The C 280 V6 is fitted with the ELEGANCE model line as standard equipment, with the sporty AVANTGARDE design and equipment line a no-cost optional alternative.

All Australian-delivered C-Class models proudly list an expansive specification list, highlighting that the value of the new C-Class is certainly a true match for its new style and agility.

Features that maximise luxury, performance and safety abound in the new model. For example, all cars come with ESP® Electronic Stability Programme, PARKTRONIC, Parameter Steering, eight airbags and Mercedes’ brilliant PRE-SAFE anticipatory occupant protection system as standard equipment, to name only a few. Additionally, all models come fitted with Mercedes’ new AGILITY CONTROL suspension, an innovative system which controls the car’s shock absorber forces according to the driving situation, optimising comfort and agility in equal measures.

Mercedes-Benz has managed to price the all-new C-Class range sharply, especially considering its completely-new ground-up design and generous levels of standard equipment across all three models.

Commenting on the new model’s pricing, Horst von Sanden expressed excitement at the fact the new C-Class enters the Australian market at a price lower than the outgoing C 180 Kompressor.

“This is a great announcement to make because I know so many customers have been waiting for this great news,” said Horst von Sanden, managing director of the Mercedes Car Group in Australia.

“The all-new C-Class is such an impressive car and now our new model proposition is even more compelling. With such an extensive level of standard equipment, this all-new car has an abundance of value to match its style, luxury, safety and driving agility.”

Australian recommended retail prices for the all-new C-Class are as follows (all with automatic transmission):

C 200 Kompressor CLASSIC $56,990

C 220 CDI CLASSIC $60,300

C 280 ELEGANCE $85,000

The C-Class sedan range includes the following standard equipment:

C 200 Kompressor Sedan & C 220 CDI Sedan

PRE-SAFE® anticipatory occupant protection system
ESP® Electronic Stability Programme
Eight airbags (adaptive airbags for the driver and front passenger, side airbags for the front occupants and rear side airbags for the outer rear occupants, and two large windowbags from the A- to the C-Pillars)
NECK-PRO crash-responsive head restraints
5-speed automatic transmission (6-speed manual available)
16-inch 7-spoke light alloy wheels
AGILITY CONTROL suspension
Full ARTICO man-made leather upholstery
Parameter steering
PARKTRONIC parking aid system
THERMATIC dual-zone climate control
Rain-sensing windscreen wipers
Leather steering wheel and shift knob
Multi-function steering wheel and cruise control
Audio 20 sound system with 6 x CD-stacker
Universal Handy Interface (UHI) mobile telephone facility

C 280 Sedan

As per C 200 Kompressor and C 220 CDI but also includes the following additional equipment:

COMAND Cockpit Management and Data System (incorporates DVD navigation, CD player, AM / FM radio and telephone functionality)
LINGUATRONIC voice control for audio and telephone systems
Full leather upholstery
17-inch multi-spoke light alloy wheels
Memory function for front electric seats

The following details the ELEGANCE and AVANTGARDE design and equipment lines available for the C-Class sedan range:

ELEGANCE Model Line - $3,500 (C 200 Kompressor, C 220 CDI), standard on C 280