The company has fielded a broad array of stunning new vehicles guaranteed to excite and inspire show attendees, including the barnstorming all-new Lancer Evolution performance sedan, the all-new Lancer small sedan, an exciting range of “Panther” concept treatments to its Pajero, Triton, Grandis and Lancer models and the chance to get behind the wheel of a Lancer race-car simulator for a larger-than-life trackside experience.

Mitsubishi has also chosen the Sydney show as the platform to launch its new five-year sponsorship agreement with the Australian Olympic Team. This partnership encompasses the Beijing 2008, Vancouver 2010 and the London 2012 events and, in addition to supporting our Olympic aspirants, will raise the bar for Mitsubishi’s corporate awareness in the coming years.

“The Mitsubishi show stand has something for everyone – from sports fans, die-hard rally devotees, performance vehicle enthusiasts and four-wheel drive adventurers to today’s technologically savvy safety-oriented vehicle purchasers,” said Robert McEniry, MMAL’s President and CEO.

“The all-new Lancer Evolution has received the lion’s share of attention in the lead up to the show – and it is easy to see why. This vehicle continues the proud tradition of the Lancer Evo performance sedans, but adds to the experience with sophisticated driver technology, exceptional handling dynamics, refined ride, improved occupant safety and an absolutely stunning design.”

Making its international debut just last week in Japan, the Sydney show is the first time this highly anticipated vehicle has been seen at a public motor show anywhere in the world. To mark the occasion, Mitsubishi has joined with motor show organisers to offer a lucky attendee the opportunity to win one of the first production vehicles when they arrive on Australian shores in April next year.

The all-new Lancer sedan also makes its public debut at the Sydney show, and following its recent media and dealer launches, Mitsubishi is anticipating keen interest in the vehicle.

Offering Active Stability Control and Traction Control (ASTC) as a standard feature across its entire model range, the all-new Lancer is in a prime position to shake-up the small car segment with its stylish design, nimble performance and industry leading safety standards at an affordable price point. The all-new Lancer sedan is available in three highly specified variants – the ES, VR and VRX – and is priced from a low $20,990.

Also featured on the stand is an exciting new range of concept vehicles, designed to change the profile of some of Mitsubishi’s most popular commercial and passenger vehicles. The “Panther” series of concept treatments has been applied to the company’s Triton, Pajero, new Lancer, Colt and Grandis vehicle ranges, and lifts these well-recognised models to another plane.

Finished in striking black paintwork with trademark “claw” detail, the Panther concept vehicles also include aggressive body kits, huge chrome wheels and individual external styling features such as fog lamps, scuff plates, exhaust tips and illuminated sports front grilles.

The Panther series of Mitsubishi vehicles combines both locally and overseas sourced components and selected accessories from the Panther range can be ordered from Mitsubishi dealers nationally.

And that’s not all. In addition to these exciting new vehicles, examples of Mitsubishi’s broad-based Australian line-up – including the tried and trusted Triton utility, the compact four-wheel drive Outlander, the go-anywhere Pajero medium SUV, the recently released 380 Series III sedan, the Grandis people mover and the economical Colt light car - will also feature on the stand.

For motor show fans who want even more, Mitsubishi has announced the arrival of two all-new Lancer race car simulators, where aspiring Michael Schumachers can refine their racing and rallying styles from the safety of a stationary cockpit. With cutting edge technology and the use of the latest wide-screen, three-dimensional, virtual reality-style operation, the Mitsubishi Lancer race-car simulators provide seat-of-the-pants on-track action for the most devoted petrol head.

“These are exciting times for Mitsubishi,” said Robert McEniry. “We have some amazing all-new vehicles which are set to arrive and a wide range of attractive vehicles in the Australian vehicle market.

“In addition, we have just announced our long-term partnership with the Australian Olympic Committee and the news for our brand in Australia is all positive. I would like to invite the general public to join us at the Australian International Motor Show to see just what the Mitsubishi brand is all about,” Mr McEniry said.

The Australian International Motor Show opens on 11th October at the Sydney Convention and Exhibition Centre, Darling Harbour.