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Sydney, 9 November 2007 - Volkswagen Group Australia will supply a series of
new vehicles to Pink Hygiene Solutions over the coming months.
At a launch in Botany, Jutta Dierks, Managing Director of Volkswagen Group
Australia, symbolically handed the key of the 1st vehicle to the General Manager
of Pink Hygiene Solutions, David Smith.
Volkswagen Group Australia will deliver 40 New Beetles and 80 Transporter T5
Cab Chassis to Pink Hygiene Solutions in their emblematic colour Telemagenta
(hot pink).
These hot pink New Beetles will be highly recognisable on the roads and are
intended to increase Pink’s brand profile and support their new marketing
strategy.
The first deliveries were from Volkswagen’s head office in Botany, totalling
16 New Beetles. An additional 9 in Melbourne, 2 in Tasmania, 5 in South
Australia, 3 in Western Australia and 5 in Queensland were delivered via their
Volkswagen dealer network. The first deliveries of Transporters T5 Cab Chassis
with custom built bodies will start early 2008.
Pink Healthcare was acquired by Rentokil Initial Pty Ltd on 1st July 2006 and
later merged its operations with Initial Healthcare. Pink Hygiene Solutions was
the name of the new combined business. Since its inception 15 years ago Pink
continues to grow in the washroom services industry to a level where they now
service in excess of 37,000 customers around Australia.
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