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The new Audi A4 has won its first major award, even before market launch,
with key German newspaper “Bild am Sonntag” voting the new midsize saloon the
best vehicle in its class and presented it with its “Golden Steering Wheel”.
Rupert Stadler, Chairman of the Board of Management of AUDI AG,
took receipt of the prize – one of the most important awards in the
automotive industry – in Berlin on Wednesday. “This is a great success for
the new A4 and the Audi brand, backed by a motivated and committed team,” said
Mr Stadler at the award ceremony.
Once again this year, the “Golden Steering Wheel” jury, which is made up
of VIPs, technical experts and professional racing and rally drivers, had the
chance to test out the nominees for themselves. The jury found the Audi A4’s
dynamic qualities to be just as impressive as its design, equipment and
comfort.
With sales totaling 8.5 million vehicles, the Audi A4, including its
predecessor, the Audi 80, is the best-selling model in the company’s history.
Thanks to Audi drive select and the engines, which all have direct injection,
the Audi A4 enjoys a unique technological position in the segment. It will be
launched in December.
The “Golden Steering Wheel” has been awarded to the year’s best new
car models since 1975. This prize for the Audi A4 is already the 16th win for
an Audi. The Audi A6 was awarded a “Golden Steering Wheel” in 2004 and
the Audi Q7 followed suit one year later.
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