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Daily motoring show Behind the Wheel
has continued its impressive role out with 15 Commercial Radio Stations signing
up to air it.
Helmes Media Solutions General
Manager and Behind the Wheel host Joel Helmes says he’s over the moon at the
positive early reception.
“For a brand new concept the
response from stations has been really encouraging”
“We are delighted that a number of
the stations which are taking the program have already signed long sponsorship
contracts with local advertisers”.
“It’s nice to know we are helping
stations meet their sales budget with a free product”.
Behind the Wheel can now be heard
daily on –
2CC Canberra, 2CS Coffs Harbour,
2GZ Orange, 2VM Moree, 2WG Wagga, 2LF Young, 2AY and 105.7 The River Albury, 4KZ
and Kool FM Innisfail, Kik FM Atherton and Mareeba, Easy Mix 1026AM Mackay, Easy
Mix 1467AM Mildura, 3BO Bendigo and 5SE Mt.Gambier.
The program focuses on all things
automotive from consumer issues such as petrol prices to driver safety and
useful car maintenance tips.
“We aim to also quash a few car
“myths” which have been around for years like, Do I really need to warm up my
car?”
Helmes Media Solutions also intends
to role out additional free daily short-form programs in the New Year.
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