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The Moscow show car is the latest concept to be developed
using the new design direction called Nagare – following in the footsteps of
Nagare, Ryuga, Hakaze, Taiki and Furai. Nagare, which means “flow” in Japanese,
represents a new approach to expressing movement in car design, taking as
inspiration the flow patterns of natural elements, such as the wind. The design
theme of Mazda’s concept for the 2008 Moscow motor show is “crosswinds”.
Russia is one of Europe’s fastest-growing markets and is
rapidly becoming the region’s largest automobile market. SUVs are particularly
popular in Russia, with a segment share of about 20 percent. Mazda’s latest
concept car is designed to appeal particularly to younger SUV owners who have a
strong sense of style.
The Moscow show car, the name of which will be announced in
due course, again showcases the depth of creativity within Mazda design. In
February 2008, the Mazda Design team received the coveted Grand Prix du Design
at the Festival Automobile International in Paris.
The Moscow International Automobile Salon media days are on
August 26 and 27, whereas 28 August caters for industry and trade specialists.
The show is open to the public from 29 August through 7 September. The new show
car will be unveiled at the Mazda press conference at 10:15 on August 26 at the
Mazda stand.
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