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The BMW 5 Series has been ranked the most appealing midsize premium car.
J.D. Power and Associates honoured BMW with the award in the latest
Automotive Performance, Execution and Layout Study (APEAL), which determines the
degree of satisfaction of customers purchasing new cars in North America.
The latest award confirms recent European customer satisfaction studies
carried out by J.D. Power and Associates where the BMW 5 Series ranked highest
in its segment.
In France and Germany in particular the BMW 5 Series was ranked highest in
customer satisfaction of all models in the executive luxury car segment. In
France, BMW received not only the segment ranking in the BMW 5 Series segment,
but also the overall CSI nameplate ranking.
The customer appeal of the BMW 5 Series is also strongly reflected in
Australia where it is the best selling large car over $70,000.
The Australian BMW 5 Series model range kicks off with the 520d, priced from
$75,888, boasting powerful and spirited performance along with ultra-low fuel
consumption and exhaust emissions. The 520d engine produces 130kW of power and
350 Nm of torque. With fuel consumption of merely 6.1 litres/100 km on the
combined cycle, the 520d offers small-car fuel consumption.
J.D. Power and Associates is one of the world’s leading marketing
information services companies. With numerous studies the renowned institute
regularly analyses customer satisfaction in the most significant international
automobile markets. To determine the “Customer Satisfaction Index” in Germany,
just under 20,000 vehicle owners took part in a written survey on their cars,
which were two years old on average. The assessment incorporates the factors of
quality, reliability, desirability, satisfaction with dealer service as well as
maintenance costs. The J.D. Power and Associates Customer Satisfaction Study
adheres to the same criteria in France.
The results of the current APEAL study for North America are based on a
customer survey conducted by J.D. Power and Associates three months on average
after initial registration of the vehicles.
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