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The most successful BMW 3 Series has been replaced by a new model, offering
new styling, new features and a new price point.
The car that invented the luxury compact sports sedan segment in 1975 and
which has dominated the class over five generations will now be even more
popular with Australian buyers, thanks to the increase in standard specification
for the entry model.
The new entry point is the 320i Executive, complete with Dakota leather trim,
power front seats, light alloy wheels, active front headrests and standard
six-speed automatic transmission. It is priced from $54,500 plus dealer delivery
and statutory charges.
Further standard features include front fog lights, rain sensor, and rear
Park Distance Control.
A unique feature BMW offers as standard on all 3 Series Sedan and Touring
models is the exterior lights package that illuminates the door handles when the
unlock button on the key fob is pressed. It also includes puddle, footwell and
ambient interior lighting.
Standard equipment also includes USB/audio interface, automatic climate
control air conditioning, on board computer, preparation for Bluetooth mobiles
and a multi-function sport steering wheel.
The new BMW 3 Series Sedan and Touring ranges are available with an optional
Innovations Package (not 335i) and / or M Sport Package.
The BMW Innovations Package comprises Adaptive Bi-Xenon headlamps, High Beam
Assist, 6.5-inch colour monitor and Business Navigation (8.8-inch control
display for 325i with BMW Professional Navigation including TV and Voice
Recognition).
The BMW M Sport Package includes the M Aerodynamic Package, 17 inch-light
alloy wheels, Sport seats, M Sport suspension, M Multi-function Sport steering
wheel, Individual high gloss shadowline, Individual anthracite headlining, M
door sills and Aluminium Glacier Silver interior trim.
The Professional Navigation System (standard on the 335i) has been taken to a
new level with a new iDrive Controller and a completely new menu structure. It
now comes with an 8.8-inch high resolution colour monitor offering full screen
mode for viewing maps; three-dimensional relief maps, DVD drive, and an
integrated 80 GB hard disc drive. This allows the storage of up to 8 GB of audio
files from CD or USB devices.
The iDrive also features eight favourite buttons, allowing drivers to take a
short cut to their preferred settings.
The Business Navigation System (standard on 325i) remains unchanged apart
from adding the new iDrive Controller.
The full range of new BMW 3 Series models comprises the 320i Executive Sedan
and Touring, 320d Executive Sedan, 323i Sedan and Touring, 325i Sedan, 335i
Sedan and Touring. All bar the 320d and 335i models are available with manual
transmission (as a no cost option).
Thanks to its impressive combined fuel consumption of 6.0-litres per 100km,
the new BMW 320d Executive escapes the Luxury Car Tax net, making it even better
value for customers. Its four-cylinder engine boasts 130 kW of power and 350 Nm
of torque, and epitomises the benefits of the BMW EfficientDynamics programme.
The key features of the new BMW 3 Series Sedan and Touring range are a
redesigned front facia panel, new bonnet with power bulge, redesigned side
profile and door mirrors, new tail light cluster and a wider track (up to 24 mm
depending on models).
Since the introduction of the E90 generation in May 2005, more than 25,000
cars have been delivered in Australia, more than the previous generation over a
similar time frame.
Globally, the E90 has been the most successful BMW 3 Series yet with more
than 1.75 million delivered; an increase of 300,000 cars compared with the same
period of the E46 generation’s life.
“The BMW 3 Series is the most successful luxury compact sport sedan in the
world and we have further improved the offering to the market with the new
cars,” said Tom Noble, General Manager, Marketing, BMW Group Australia.
“The range is extremely well equipped from the start, at a very attractive
price point below the Luxury Car Tax threshold.
“The high-performing 320d Executive resists LCT thanks to its super efficient
diesel engine that is the most powerful in its class and the fastest
accelerating.
“With the new BMW 3 Series Sedan and Touring we will continue to deliver our
customers the ultimate driving machine,” Tom said.
Pricing of the new BMW 3 Series Sedan and Touring range
Sedan
320i Executive $54,500
320d
Executive $57,500
323i $63,200
325i $75,900
335i $107,300
Touring
320i Executive $57,700
323i $67,400
335i
$111,700
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