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The New Generation Dynamic Small Car

The New Generation Mazda3 has been developed to take the outstanding ownership experience defined by its predecessor to new levels of enjoyment, while embodying Mazda’s Sustainable Zoom-Zoom strategy.

The New Generation Mazda3 is the third vehicle in Mazda’s next-generation product line-up (after Mazda2 and Mazda6), and is built to deliver four key values:

1. an expressive design with dynamic Mazda design aesthetics
2. a sporty, balanced driving experience
3. high quality feel
4. high levels of environmental performance and safety

In developing the New Generation Mazda3, Program Manager Yoshiyuki Maeda said:

“There was no mistaking the direction we had to take in developing the New Generation Mazda3. We wanted to exceed the expectations of customers all over the world again, just like the original Mazda3 has done.

"To achieve this we wanted to provide drivers with an exhilarating experience that they would sense directly whether they were driving the car, as a passenger or even simply looking at it.

"We began by thoroughly examining what elements and performance levels are necessary, and concluded that we would have to enhance each aspect of the driving quality.” 

Building on success

Mazda’s New Generation Mazda3 small car follows in the tyre tracks of a first-generation model that set a new standard for small cars when it was launched in January 2004.

It quickly became Mazda’s best-selling vehicle, and reached the one-million production milestone faster than any previous Mazda model, finding over two million customers globally and winning more than 90 international automotive awards.

From the beginning, the first-generation Mazda3 played a major role in the Australian automotive landscape and was regularly counted among the best-selling cars in the country.

In January 2009 it became the first Mazda model ever to reach #1 on the sales charts – and the first model from a full-import brand in more than a decade. Since its launch in January 2004, the Mazda3 has recorded 161,310 sales in Australia to the end of February 2009.

Of its two distinct body styles, the four-door sedan accounts for about two thirds of all models sold. This is similar to North American figures, and diametrically opposed to the European market.