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The new C-Class to be launched globally in 2011 is a comprehensive modernisation. The front and rear sections of this bestselling model have a more striking design. Together with the optional, high-resolution colour display in the instrument cluster, the new dashboard with its elegant, grained surface and prominent decorative trim emphasises the premium character of the interior. Fuel consumption has been lowered by up to 31 percent. Efficiency-enhancing measures include new engines, the improved 7G-TRONIC PLUS automatic transmission and the ECO start/stop function. Ten new driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control are now available for this model series.
"In terms of drive and protection systems the new-generation C-Class offers the same comfort and safety as our luxury models. And with numerous high-grade features in the interior that remind one of the new CLS, the C-Class sets completely new standards in its segment with respect to perceived value and quality," says Dr. Joachim Schmidt, Sales & Marketing Director at Mercedes-Benz Cars. This interior modernisation is supplemented with a new telematics generation that not only includes completely redesigned displays, but also
makes onboard internet access available.
A total of more than 2000 new components distinguish the latest generation
of the Mercedes-Benz C-Class from its predecessor. The Australian market launch will take place mid 2011. In addition to the standard appointments – which now include a leather steering wheel – the two design and equipment lines ELEGANCE and AVANTGARDE are the basis for the individualisation programme of the C-Class. The two lines are now even more readily distinguishable from each other.
The C-Class is the highest-selling model series, and therefore of particular importance for Mercedes-Benz. The current series has found well over one million buyers worldwide since its launch in March 2007. Since the introduction of the first C-Class in 1982 (then known as the model 190), Mercedes-Benz has sold more than 8.5 million vehicles in total in this segment. In 2010 too, the C-Class has repeatedly won top places in the registration statistics.
Dynamic, resolute, self-assured: the exterior
The front bumper has a more expressive and dynamic contours, the front section being brought closer to the brand's new design idiom. This starts with a more prominent radiator grille surround. The central air intake opens out upwards in a V-shape, forming a visual base unit for the radiator grille. Pronounced side sections extend from the sporty V-shape at the centre of the bumper. Continuing beneath the headlamps, these sections blend into the feature lines along the vehicle flanks, linking the front section with the sides. The side air inlets in the bumper are positioned low down, giving the car a more road-hugging appearance.
The Saloon and Estate now have a new aluminium bonnet, which contributes to weight reduction and therefore fuel efficiency. Its contour in the area of the headlamps and radiator grille emphasises the V-shape of the front section more heavily than before. In conjunction with the newly designed headlamps, this gives the front section a more resolute impression.
The shape of the clear-lens headlamps has been modified to create a more dynamic and resolute impression, and to act together with the bonnet, radiator grille and bumper to emphasise the V-shape of the front section. This impression is reinforced by both the exterior form of the headlamps and the interior of the housings. The headlamps show their modernity by precision and an interplay between matt and high-sheen areas. The halogen headlamps are arranged in the classic way, with low beam on the outside, high beam on the inside and the indicators neatly arranged in the outer corner formed with the front wing.
If the optional bi-xenon headlamps with the Intelligent Light System (ILS) are specified, the impression of depth is reinforced by a row of lighting modules. A position light with a distinctive C-shape emphasises the night design. Behind it is a cornering light extending to the main headlamp module on the outside. All three levels are connected by a transverse strip extending through the complete headlamp interior with dark contrasts, shiny areas and matt areas. A visual base in the lower section of the headlamp is formed by a horizontal broadband LED indicator unit. The horizontal LED daytime running lamps in the bumper also make the C-Class unmistakable from a distance.
In the case of the rear bumper, the light-catching contours and dividing lines have been modified to emphasise the width of the Saloon and Estate even more strongly. This change is particularly obvious in the more steeply rising course of the side light-catching contours towards the tail lights. A continuous light-catching contour at the upper end of the rear bumper extends into the flanks to connect the rear end with the sides to emphasise the sporty character of the rear aspect. In the facelifted model, the tail lights are even more neatly integrated into the rear section by a continuous covering lens. The characteristic surface meander is now on the inside of the light, and reminiscent of preceding model series. The particular impression of depth is achieved by a centrally located LED indicator, which appears to float in front of the red upper and lower light bands with their more deeply set LEDs. The tail lights have a particularly high recognition factor in the dark.
The aerodynamics of the C-Class are the mark of the bodyshell's efficiency. With a Cd figure of 0.26 it not only sets the benchmark in its class, but also glides through the wind better than most compact cars with its drag area of Cd x A = 0.57 sq. m.
Warning and intervening: the new driving assistance systems
With a total of ten new driving assistance systems ranging from ATTENTION ASSIST drowsiness detection to DISTRONIC PLUS proximity control, the C-Class reaches a new level in safety. The assistance systems are based on the latest radar, camera and sensor technology, and cover frequent accident causes such as driving too closely, fatigue and darkness. The new assistance systems, some of which only warn and some which actively intervene in hazardous situations, at a glance:
- Adaptive Highbeam Assist
- Active Lane Keeping Assist
- Active Blind Spot Assist
- ATTENTION ASSIST
- DISTRONIC PLUS
- Speed Limit Assist
- Parking guidance including PARKTRONIC
- PRE-SAFE® Brake
- Lane Keeping Assist
- Blind Spot Assist
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