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Mazda BT-50 Global
- Production started in February 2006
- Global sales of BT-50 have exceeded 255,153 units (as of end-August 2011)
- 2006: 12,440
- 2007: 56,355
- 2008: 63,698
- 2009: 50,518
- 2010: 50,231
- 2011: 36,751 (as of end-August2011)
- BT-50 has so far received several awards in countries as diverse as Australia, Thailand, Belgium and Russia
Mazda BT-50 in Australia
- BT-50 was launched in Australia in November 2006
- Australian sales of BT-50 to date are in excess of 49,000 units (as at September 2011)
- Until now Australia has been the second-largest market in the world for BT-50 and is expected to become the largest market in the world for All-New BT-50
- BT-50 was awarded the 2007 Australian 4WD Monthly Ute of the Year
Development of All-New Mazda BT-50
- All-New BT-50 was developed as a truly global vehicle with the aim of being a new class-leader in the utility segment
- Development was shared between Mazda in Japan and Ford in Australia and carried out across Asia, Australia, South America and Europe
- Mazda led the development of the rolling chassis in addition to producing all prototype vehicles
- Mazda had in excess of 50 full-time engineers based here in Australia for up to 4 years while All-New BT-50 was being developed
- Design work for the All-New BT-50 was managed from Mazda’s Hiroshima headquarters under the guidance of chief designer, Ryo Yanagisawa
- All-New BT-50 will be sold in 168 countries
All-New BT-50 range
- Two brand new diesel engines, a MZ-CD 2.2 litre 4-cylinder and a MZ-CD 3.2 litre 5-cylinder, have been developed for All-New BT-50 in addition to brand new 6-speed manual and automatic transmissions
- All-New BT-50 is available in three different body styles – Single Cab, Freestyle Cab and Dual Cab
- Three different model grades are available – XT, XTR and GT
- All grades are packed with features including cruise control, Bluetooth®, power windows and mirrors, air-conditioning, and a whole suite of safety technologies including DSC, ABS, EBD and EBA.
- XTR models add 17-inch alloy wheels, front fog lamps, dual-zone climate control, leather gear shift knob and steering wheel, satellite navigation and chrome trim
- Range-topping GT models add auto on/off headlamps, rear-view mirror with auto dimming function, rain-sensing wipers and leather seat trim
- A whole range of genuine Mazda accessories have been developed and are available from launch. These include but are not limited to:
- Bull bar (steel or alloy)
- Sports bar (steel or alloy)
- Side steps (steel or stainless steel)
- Tonneau cover (hard or soft type)
- Alloy wheels
- Canopy
- Tub liners
- Lightforce driving lights
- XTR and GT Dual Cab 4x4 models are available with two brand new accessory kits:
- Boss Sports kit (comprising of an alloy bull bar – airbag compatible, Lightforce Genesis driving lights (2), 17-inch 7 spoke alloy wheels, tubular
side steps (stainless steel) – airbag compatible, alloy sports bar and a hard tonneau cover (lockable)
- Boss adventure kit (comprising of a steel bull bar (black) – airbag compatible, Lightforce Genesis driving lights (2), 17-inch 5 spoke alloy wheels, tubular side steps (black) – airbag compatible, sports bar (black), and a soft tonneau cover
Sales
Mazda Australia expects to sell an average of around 1000 units per month with the following body style and model split:
- Single Cab 25%
- Freestyle Cab 15%
- Dual Cab 60%
- XT 65%
- XTR 25%
- GT 10%
- 4x2 70%
- 4x4 30%
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