In its best ever single month sales performance Daewoo captured 4.4% share of the Australian passenger car market in November. With sales of 2111 cars, Daewoo exceeded its previous best month by almost 400 units. Following the successful launch of Daewoo's new models in the small and medium car segments, the fast-growing sales performance of the Lanos, Nubira and Leganza shows they have established a strong niche in the market.

Daewoo's overall sales performance eclipsed Honda (1205) and Nissan (1837), and was only 68 units less than Mazda's result (2179).

In the small car sector Daewoo's Cielo, Lanos and Nubira achieved a 10.8% share, puffing Daewoo in the Top Four with Hyundai, Toyota and Mitsubishi.

Daewoo's Leganza sedan scored a 7.1% share of the medium sector, with sales of 317 units. The Leganza outsold the Hyundai Sonata (237), Mazda 626 sedan (247), Mondeo sedan (309) and Subaru Liberty sedan (250) and was one unit short of Vectra's sedan sales (318).

Holden's Vectra and Ford's Mondeo similar individual shares of 8.7% was boosted by hatchback and wagon models.

Daewoo jumped to number seven on the sales Top 10 in November, with a Year To Date total of 14,291 sales. A similar result in December will mean Daewoo will exceed its own forecast of 15,000 sales in 1997. Since sales began in September 1994 Daewoo has sold just over 40,000 cars in Australia to become the fastest growing importer in Australia's automotive sales charts.