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Uno, due, tre, quattro

6 May, 1998

The superior safety and handling attributes of Audi's revolutionary quattro four-wheel-drive technology are the focus of a new campaign launched by Audi this week.

To coincide with the "quattro campaign", and to bring the benefits of quattro within closer reach of customers. Audi has also launched a special finance offer on all quattro models, starting with the potent manual A4 1.8-litre Turbo quattro at just \$199 per week.

The quattro campaign, which will run throughout the winter months of June. July and August, features the benefits of Audi's quattro drivetrain, considered to be one of the foremost active safety systems offered by a vehicle manufacturer.

Synonymous with Audi, quattro is available on the Audi A4, A6 and A8.

Audi quattro technology means that all four wheels are driving the vehicle at once, which gives better grip for a safer journey and superior handling for an exhilarating ride.

Matthias Seidl, managing director of Audi in Australia, said the physical demonstration of the quattro concept can be a jaw-dropping experience in particular for people used to rear-wheel-driven cars. The need for customer education about quattro was the driving force behind the development of Audi's new campaign.

"Audi quattro continues to be regarded as one of the most advanced active safety systems available because the car actually 'thinks' around corners, on slippery or wet roads and even over sand or gravel," Mr Seidl said.

"Because it fulfils a proactive function, quattro could be considered safer even than airbags, because quattro four-wheel-drive technology helps you avoid an accident. Airbags are only useful once an accident has occurred. Audi vehicles naturally come equipped with both.

"The quattro campaign aims to secure incremental sales for Audi by demonstrating to potential customers the benefits of the quattro drivetrain from safety to better traction and handling stability through to sheer motoring pleasure."

The quattro campaign has four (quattro) key aspects. Customers purchasing an Audi quattro during winter are eligible to take advantage of the following benefits:

uno a competitive finance offer has been negotiated on all quattro models, starting with the Audi A4 Turbo quattro manual to assist customers to realise their vision of owning an Audi quattro.

due quattro owners will be invited as guests of Audi to participate in the "quattro experience a convincing demonstration by the European experts of the features of quattro technology as an active safety system.

tre a four-year membership to AudiAlliance, Audi's new customer loyalty program.

quattro a stunning precision watch from Audi quattro collection.

The preferential-rate finance package designed for the quattro campaign has been co-ordinated via the soon-to-be-launched Audi-branded finance division.

"We have secured a special rate of \$199.00 per week, with a deposit of just \$2,400.00 on the brilliant Audi A4 1.8-litre Turbo quattro manual to assist our customers to realise their vision of owning an Audi quattro." Audi's managing director, Matthias Seidl said.

"The preferential finance rate is available on all Audi quattros, including the A4, A6 and A8, throughout the campaign period."

The quattro campaign will be supported by a quirky 'Eskimo' television commercial, a print campaign. a dealership showroom concept and customer communication materials including a quattro video and quattro brochure.

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