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Kia's Ceres is Now Heating up

4 November, 1999

And you don't even have to turn the engine room water cock valve

In a high technology breakthrough, it's now possible to turn on the heater in a Kia Ceres truck without stopping and opening the engine bay by folding the passenger's seat.

Until now, turning on the heater in a Ceres has involved the following four steps, as detailed in the Owner's Manual:

1. Fold the passenger's seat.
2. Open the water cock valve in the engine room.
3. Start the engine.
4. Push the heater fan switch.

Now, however, with a handy genuine spare part which Kia foppishly calls a heater control cable (available through Kia Australia's national dealer network) turning on the heater is as easy as pulling a dashboard knob.

"The heater control cable represents a major leap forward in Ceres technology," said the General Manager of Kia Motors Australia, David Hughes. "I know it will make lots of owners feel nice and warm."

Since its reintroduction to the Australian market in mid-1999 Kia's simple-but-reliable Ceres has dominated the light truck market, winning market leadership in its class for several months.

While it may be short on features and, when the beautiful designs were being handed out, was definitely locked in a bomb shelter with the accountants, you can't argue the value. There aren't too many 2.4-litre diesel trucks capable of hauling 1.2 tonnes around for $12,990 brand new. In fact apart from Ceres there aren't any.

It is priced at less than half of its major rivals, making it the darling of self-employed trades people Australia wide.

Now, of course, they can warm to more than just the price and the reliability of Kia's little truck - all they have to do is pull the heater knob!

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