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Sterling Trucks Australia is taking to the road with its national Roadshow 2000 and Dealer Launch program from late June to August to introduce its new-look heavy-duty truck range to fleets, owner-operators and drivers at selected truckstops and all its Dealer locations.

Sterling's Roadshow 2000 begins in Melbourne and will travel up the east coast to Townsville before turning south and west, ending in Perth in late August.

According to Frank LaSerra, Senior Executive, Sterling Trucks, the national drive and launch tour will present Sterling's bold new look to a broader industry group than would a single national launch.

"The quality and appearance of our new product is fantastic and we considered it was important to take the new range out onto the highways as quickly as possible", Frank LaSerra said.

Sterling Trucks will be taking three of its now four model range on the tour. The models include an LT9500, AT9500 and exciting new flagship, the long-bonnet SilverStar, all now featuring a new look and strong family resemblance.
As part of Roadshow 2000, the trucks will be on view at selected Truckstops along major highways (as per the attached schedule).

'We want to give customers and drivers a chance to view the range out on the highway and we look forward to receiving their thoughts."

"We're also running customer launches by invitation at Dealerships, but our Truckstop events along the major highways are open to anyone in the industry who can take the time to stop and join us for a BBQ", Frank LaSerra said.

Local media in each region is also invited to take part in the events.