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Toyota's WiLL Vi Bound For Sydney Motor Show

10 November, 2000

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Toyota's innovative WiLL Vi small car will make its Australian motor show debut at the 2000 Sydney Motor Show (November 17-26).

The WiLL Vi features avante-garde styling based on the mechanicals of the award-winning Echo small car.

The vehicle was designed by Toyota's recently formed Virtual Venture Company, and is intended to appeal to a new generation of buyers.

Virtual Venture Company is a think-tank charged with the job of capturing the imagination of Japan's youth, and is headed by 43 year-old Jim Shimizu, a former senior executive with Toyota Australia.

The company embarked on a bold new brand development exercise in co-operation with other large Japanese consumer product organisations producing - in addition to the WiLL Vi - WiLL-branded computers, phones, whitegoods and perfumes.

The products are being marketed and sold via the internet.

The brand strategy has been so successful that demand for WiLL Vi exceeds supply.

There are no current plans to market the WiLL Vi in Australia.

Toyota will also use the Sydney Motor Show to debut its Sportivo brand sports-styled accessories.

The Sportivo range includes body kits, alloy wheels, exhaust extensions, and interior enhancements.

A new Tarago fitted with a concept body kit that includes front spoiler, and side and rear skirts will be a feature of the display.

For the first time, all Toyotas at the Sydney Motor Show will be displayed with accessories from either the Sportivo or Toyota Genuine ranges.

Sydney will also be the first time motor show goers have had the chance to inspect the flurry of new models released by Toyota Australia in recent months.

Highlights will include the all-new MR2 Spyder, RAV4, and Tarago models.

Visitors to the Toyota stand will also see the updated 2000-model Camry, and the new Toyota LandCruiser 100 Series Turbo-diesel, and Prado Turbo-diesel automatic.

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