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Citroën has made history in the UK by
selling more than 100,000 vehicles in a year for the first time ever, beating
its previous best figure by more than 11,000.
Throughout the year Citroën has been one
of the leaders in adding value for money and, with an increase in car sales of
75 per cent in the last three months alone, it is clear that UK buyers - and
private buyers in particular - appreciate Citroën's new market position.
Key to Citroën's success has been its range of spacious
family vehicles, in particular the recently introduced Xsara Picasso, which was
the UK's best selling compact MPV in October and November. The Berlingo
Multispace has experienced a huge growth in popularity with sales trebling in
2000, while sales of the Citroën Synergie have risen by 20 per
cent.
The entire Citroën range has proved
popular, spearheaded by the Saxo supermini which, with its sporty Furio, VTR
and VTS models, has contributed some 44,000 units and helped to help give
Citroën a much younger buyer profile.
Citroën has strengthened its appeal in the
van market too, with sales accelerating by over 25 per cent, and in September
alone it took a record 9 per cent market share to become the second best
selling light commercial manufacturer in the UK.
Managing Director of Citroën UK Ltd, Alain
Favey, said:
"This is a sensational result in a
year when the UK car market has remained largely static and it confirms that
Citroën are providing customers with just what they want, with high
quality products at sensible prices."
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