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Proton Persona GLi Gets Added Value Package

16 August, 2002

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Proton has announced an upgrade to its mid range Persona GLi five door hatch with added features and value for money.

The Persona GLi now comes equipped with driver¹s SRS airbag, power steering, central locking, power windows, air conditioning and CD /AM/FM audio system - all as standard equipment.

Proton Cars Australia has re positioned the Persona GLi with a price of $15,990 making it the best value proposition in its class.

As well as the new features Persona GLi will feature some strong new colours enhancing the overall package.

According to general manager of Proton Cars Australia, Mr John Startari the Persona is a practical and well-equipped five-door hatch at the right price.

"We have added some features and re positioned the price to underline the value of Persona and make it significantly more attractive to buyers in this sector of the market," said Mr Startari.

"It is reliable proven technology with strong safety features and excellent space and fuel efficiency," he added.

"It is part of our continuing quest to position the Proton range and offer a high standard of equipment and value for money.

"Improvements in currency exchange rates as well as improving manufacturing efficiency in our plants in Malaysia will enable us to offer more competitively priced product now and in the future," he added.

Persona buyers also receive the benefit of 24-hour roadside assistance and Proton¹s three year 1 million kilometre warranty reinforcing the value for money package.

Persona GLi¹s four cylinder, 1.5L, fuel injected 12-valve engine generates maximum torque of 120Nm at just 3000rpm translating into stronger throttle response for everyday driving.

It is coupled to a five speed manual gearbox or an optional three speed automatic.

The Persona also has a tight 4.8m turning circle making it highly manoeuvrable in city traffic.

Protons are available through a network of 32 dealers nationwide with additional sales and service outlets to provide the highest levels of back up.

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