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Daihatsu has just launched the new Charade in Sydney. In the words of John Conomos, Senior Executive Vice President of the Japanese brand in Australia: "Daihatsu is undergoing a Renaissance and we are introducing some remarkable vehicles to help this process."

As a recognized specialist in the Light Segment, Daihatsu has identified a number of key requirements typical of prospective customers of small cars: these requirements are represented by a search for intrinsic quality in the product as well as a modern, functional design.

Today's customers actively seek the best-in-class levels in terms of space for occupants, safety, reliability as well as low operating cost. The concept of "Small car" no longer implies cheap and Spartan solutions: customers are actively seeking quality, comfort as well as new levels of performance for their money. With its distinct and modern design, aggressive pricing and standard features, Charade is bound to appeal to a wide audience.

Naturally Charade is easy to drive and park just about anywhere and boasts contemporary looks as well as huge space for such a compact car. Comfort for driver and passengers is high on the list of priorities: Charade offers innovative solutions such as wide opening doors and excellent visibility as well as remarkable levels of specification.

In addition to an exciting new car, Daihatsu is changing many other aspects of its approach to the Market: "In our long-term planning for the Brand we have strengthened the management team at head office and regional level to add support to the Dealer Network and its operations. We have changed our advertising and PR partners to introduce fresh thinking".