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Every week over 2 million individuals in NSW take part in some kind of organized sport event. The Daihatsu Brand Values are consistent with the energy, vitality and spirit of commitment that is so common among our most outstanding athletes and it is only natural that Daihatsu has become a Major Sponsor of the NSW
Sports Federation.
In commenting about the recent agreement, Wayne Gabriel, Manager for Daihatsu
in Australia is clearly enthusiastic about the new venture:
"Research shows that with this initiative we are addressing a large
proportion of our natural target audience. Our buyers and prospective clients
are often young, dynamic and energetic individuals who value the quality of life
that results from practicing sport and regular exercise. Through the NSW Sports
Federation, Daihatsu has also had the pleasure to support the NSW Annual Sports
Awards. At the awards ceremony Daihatsu will be presenting the award for
Athlete of the Year as well as the Long Service Award, dedicated
to all the volunteers and helpers that contribute to the success of so many
sporting groups. We are particularly proud of this association as it will allow
us to support local communities in their sporting achievements."
This latter initiative is designed to collect the nominations of local
communities on the subject of their outstanding helpers and volunteers. The
objective is to ensure that the invaluable contribution of these individuals is
acknowledged and rewarded in a special ceremony to be held on 10 February, 2004.
Nominations will be collected until 9 January 2004 via the Daihatsu website,
www.daihatsu.com.au
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