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The seven seat Kia Carnival continued to expand
its dominance of the Australian people mover sector in May and it is the
primary reason why the people mover market expanded its sales while the rest of
the car market shrank.
In May 35.8 per cent - or better than one in three
- of people mover sales in Australia were Kia Carnivals, with 277 Carnival
finding homes with Australian families. Only one other people mover managed to
get into three figure sales and the Toyota Tarago, previously the big seller in
this sector, saw its sales drop from 122 last May to 48 this year. The
Carnival's nearest rival, the Honda Odyssey, was out sold by two Carnivals to
each Honda sold. In Year to date sales, the Kia Carnival is the only people
mover to have reached four figures and its sales have moved the people mover
share of the Australian car market from 1.2 per cent to 1.9 per
cent.
"There seems to be no stopping the
Carnival and its excellent value for money and high specification," says Ric
Hull, Managing Director of Kia Automotive Australia. "Each month we hit a new
sales record and the fact that we are growing the whole sector, not just
pulling sales from other people movers, proves that the Carnival is so good
that it is converting people who had previously rejected a people mover into a
Carnival. This is a true measure both of its quality and its
success."
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