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Daewoo and Pepsi have joined forces in making the Pepsi Taste Challenge a reality in Australia. A fleet of Daewoo Musso, Korando and Matiz will help carry the equipment and 85 crew members that will conduct the event between now and March 2000. It is a tough call to survey some 700,000 consumers in on-site interviews in just a few short months: at peak times this implies some 50,000 face-to-face interviews per week with the public. But this is what the Pepsi Taste Challenge currently running throughout Australia is setting out to do.
"Our main objective is to allow Australian consumers to challenge their current cola choice, and let their taste decide. The numbers we reach are impressive: last year the Pepsi Taste Challenge involved almost half a million people in Australia and in blind tests 56% preferred Pepsi over the other brand. Data collected so far this year is even more encouraging, with Pepsi being preferred in 58% of cases" says Ian Tetro, Marketing Director of Pepsi-Cola Bottlers Australia.
"A key component of our success is our vehicle partner and cars are performing remarkably well: reliability is a must when conducting this type of event on such a scale. This is why we have chosen Daewoo and we have not been disappointed. Our target audience loves the cars and the way they have been prepared. We have discovered that the cars themselves are an element of attraction for this year's Taste Challenge".
From Daewoo's point of view the Pepsi Taste Challenge provides a colourful opportunity to increase the visibility of our Brand and of the newcomers in the range.
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