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Citroën is aiming to triple its sales in China to 250,000 cars a year by
2006, giving it 12 per cent of the Chinese market and the number one car
sales position.
Dongfeng Citroën, the French car maker's joint venture in China, sold
85,000 cars last year and is aiming for 100,000 vehicles in 2003 and
150,000 cars in 2004. The Citroën Fukang, Elysee and Picasso models will be
joined by the Citroën Xsara range this year, opening at 200,000 Yuan for
the entry level model, 2.0 litre Xsara five door.
China's car market boomed last year, with sales topping 1 million vehicles
for the first time thanks to rising incomes, lower import tariffs and an
explosion of new economy models hitting dealerships.
"We plan to control around 12 percent of the domestic car market within the
next three to four years and to become the No. 1 carmaker for Chinese
families," said Liu Weidong, general manager of Dongfeng Citroën. "We are
investing US$120 million in boosting production and launching new models
for the Chinese market, providing Citroën with a full range of vehicles for
all sectors of our market."
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